Morgan Sedgwick, owner of Jedi Painting Pros, discusses her mission for female empowerment in the trades, and how painting has changed her life, and how she is using it to better the lives of those around her. She gives some examples of ways she has differentiated her painting company, and discusses some of the unique struggles she has had to endure in growing her business.

Topics Discussed:

- Why Morgan can charge higher prices but still land interior paint jobs consistently

- Unique challenges of operating a painting company in Hawaii

- Ways to understand your target market that help you serve it better.

PCA Overdrive is free for members.