Contractor Secrets

Contractor Secrets

By Tanner MullenBusiness
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Contractor Secrets episodes

  • How His Painting Business Made $300K Without Him | Contractor Secrets (Ft. Justin Georgopoulos)

    How do you build a painting business that runs without you? Justin Georgopoulos explains the systems behind his $6.5M painting company and how his team sold and produced $300,000 while he spent 11 days away in Greece.


    In this special episode of Contractor Secrets from the Routemize launch party, Tanner Mullen welcomes Justin Georgopoulos, founder of High Five Painting (formerly 519 Painters) and Trade Launch.


    Justin breaks down how he built a painting company where he no longer needs to personally handle estimates, customer calls, project management or payroll.


    Instead, his business operates through four key departments:


    → MARKETING: Consistent inbound and outbound lead generation


    → CUSTOMER SERVICE: Dedicated appointment setters, fast responses and structured follow-up


    → SALES: Trained closers, commission-based incentives and profitable pricing


    → OPERATIONS: Project managers, production handoffs, crew scheduling and accountability


    We also cover:


    How his team handled $300K in business while he was away


    The structure behind a $6.5M painting company


    How they generate approximately 100 estimates per week


    Their 10-call follow-up cadence over three days


    How they structure and compensate sales reps


    Their 60–70% gross profit pricing targets


    How AI helps match painting crews with the right projects


    The organizational chart behind the operation


    Why profit matters more than revenue


    How to get off the tools and stop being the bottleneck


    Justin also shares examples of how other painting contractors have implemented these systems through Trade Launch.


    The takeaway: Growing your painting business shouldn't mean creating a bigger job for yourself.


    Build the team. Build the systems. Create a business that can operate without you.


    🎙️ Contractor Secrets with Tanner Mullen


    Subscribe for more conversations about scaling a profitable painting business.


    Start your Free 14 Day Trial for Routemize - https://routemize.com/



    Coaching Session Signup: https://calendly.com/dripjobs/breakthrough



    Purchase the 31 Days of Value and build an EMPIRE:

    https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7



    Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1



    DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemo



    Gusto: https://gusto.com/i/tanner269



    OpenPhone: https://openph.one/referral/8Kc17aq



    Facebook Group: https://www.facebook.com/groups/173750747824373/?ref=share



    Follow me on Instagram: http://Instagram.com/officialtannermullen


    #PaintingContractor #PaintingBusiness #ContractorSystems #PaintingBusinessGrowth #ContractorSecrets

    25 min
  • Stronghold Audio Book: Day 1-7

    What's up good people! As some of you may know, the 31-Days of Value challenge was born on this podcast. Since then, it's evolved into a new vision - Stronghold. New name, new vision, same powerful content. Here's the first 7 days of the audiobook - listen one day at a time - implement the ONE action - don't miss a day.


    If you want to read along, grab the Kindle version here

    59 min
  • The Truth About Getting Comfortable in Business | Contractor Secrets

    Getting comfortable in business can be more dangerous than failure. In this episode, Tanner Mullen explains why business owners start playing small after they've finally built something worth protecting.


    When I started my painting business, I knew almost nothing.


    I was hungry.

    I asked questions.

    I took risks.

    I figured things out as I went.


    And that's what I've been reflecting on lately.


    Because there's an interesting thing that happens as your business grows:


    You finally have something to lose.


    The same person who was willing to risk everything to start the business can slowly become afraid to make the decisions required to keep growing it.


    In this episode, I get into:


    → Why getting comfortable in business can be dangerous

    → Why business owners start playing small

    → Remembering who you were when you started

    → Scarcity vs. service

    → Purpose over profit

    → Why your “why” matters when things get hard

    → Walking away from an $80K job

    → Starting a painting business with my father

    → Why your business was born from risk

    → Learning to operate in uncertainty

    → Why the nature of business is constant change

    → Making bold investments and decisions

    → The responsibility that comes with leadership

    → Building a business that can keep promises without you

    → Putting service ahead of self-preservation

    → Preparing your business before the next storm arrives


    CHAPTERS:


    00:00 A Different Contractor Secrets Episode

    01:45 Looking Back 10 Years

    03:19 Purpose Over Profit

    04:32 Scarcity vs. Service

    05:35 Why Your “Why” Changes Everything

    07:20 The Reason I Started My Painting Business

    09:07 Walking Away From the Safe Path

    11:06 Remember Who You Were When You Started

    12:17 Faith Requires Action

    13:13 Why Business Owners Stop Taking Risks

    14:03 Business Is Always Changing

    15:24 The Pressure of Leadership

    16:49 Where Are You Playing Small?

    17:27 The Danger of Getting Comfortable

    18:40 Learning to Thrive in Uncertainty

    19:45 Make the Bold Decision

    21:33 Prepare Before the Storm Comes

    22:58 Stop Making It About You

    24:24 Operate With a Servant Mindset

    25:13 Business Is Bigger Than You


    Your business was born from risk.


    You believed you could create something that didn't exist yet — and you acted on it.


    Don't let having something to lose make you afraid to keep moving forward.


    Don't get comfortable.

    Don't play small.

    Remember why you started.


    🎙️ Contractor Secrets with Tanner Mullen


    Start your Free 14 Day Trial for Routemize - https://routemize.com/


    Coaching Session Signup: https://calendly.com/dripjobs/breakthrough


    Purchase the 31 Days of Value and build an EMPIRE:

    https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7


    Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1


    DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemo


    Gusto: https://gusto.com/i/tanner269


    OpenPhone: https://openph.one/referral/8Kc17aq


    Facebook Group: https://www.facebook.com/groups/173750747824373/?ref=share


    Follow me on Instagram: http://Instagram.com/officialtannermullen


    #PaintingContractor #PaintingBusiness #BusinessMindset #Entrepreneurship #ContractorSecrets

    27 min
  • The Biggest Lead Leak in Your Painting Business | Contractor Secrets (Ft. Katie Simons)

    Painting contractors spend thousands generating leads — but how many painting leads are lost because nobody answers the phone, follows up, or properly manages the sales pipeline?


    In this episode of Contractor Secrets, Tanner sits down with Katie from Tech Brush Works to break down one of the most overlooked parts of growing a painting business: what happens AFTER the lead comes in.


    Answering the phone isn't just an administrative job.


    It's part of your sales process.


    Katie explains how her team helps painting contractors answer calls, follow up with leads, organize their CRM, revive old opportunities and create a better customer experience before the estimator ever walks through the door.


    We cover:


    → Why answering the phone is a sales function

    → The hidden cost of missed painting leads

    → Why old leads aren't necessarily dead

    → How to systematically follow up by phone, text and email

    → Why your CRM should tell you what's happening in under a minute

    → Turning cold leads back into appointments

    → Why contractors shouldn't be answering every call themselves

    → The difference between answering calls and creating a customer experience

    → When overseas VAs make sense — and where Katie sees limitations

    → Why premium painting companies need a premium customer experience

    → Getting your business phone off your personal cell

    → Delegating the phone without losing control

    → How better follow-up gives contractors their time back


    CHAPTERS:


    00:00 Why Answering the Phone Matters

    01:19 Meet Katie

    01:58 From Corporate Customer Experience to Painting

    03:38 The Gap Katie Found in the Painting Industry

    05:02 Customer Experience as a Service

    06:06 Fixing the CRM & Reviving Cold Leads

    08:59 How Homeowners Prefer to Communicate

    09:39 Your Pipeline Is Gold

    10:33 Reviving Months-Old Leads

    12:44 Why Old Leads Aren't Dead

    15:18 Stop Letting Leads Slip Through the Cracks

    16:20 Who's Answering Your Phone?

    17:32 Overseas VAs vs. Customer Experience

    20:08 Why Communication Matters

    21:35 What Premium Brands Get Right

    22:53 The Experience Has to Match the Price

    23:39 Who Should Manage Your Phones?

    24:58 How Outsourced Phone Answering Works

    26:36 Get Your Business Off Your Personal Cell

    27:15 Tanner's Biggest Phone Breakthrough

    28:02 Getting Your Time Back

    29:14 The CEO Shouldn't Manage the Phones

    30:45 How to Work With Katie


    The big takeaway:


    Generating the lead is only the beginning.


    If nobody answers quickly, follows up consistently and creates a great first impression, you're potentially wasting opportunities you've already paid to generate.


    Build the system.

    Work the pipeline.

    Create a great customer experience.

    And get the phone off your plate.


    🎙️ Subscribe to Contractor Secrets for more conversations about building and scaling a profitable painting business.


    Contact Katie: www.techbrushworks.com


    Start your Free 14 Day Trial for Routemize - https://routemize.com/


    Coaching Session Signup: https://calendly.com/dripjobs/breakthrough


    Purchase the 31 Days of Value and build an EMPIRE:

    https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7


    Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1


    DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemo


    Gusto: https://gusto.com/i/tanner269


    OpenPhone: https://openph.one/referral/8Kc17aq


    Facebook Group: https://www.facebook.com/groups/173750747824373/?ref=share


    Follow me on Instagram: http://Instagram.com/officialtannermullen


    #PaintingContractor #PaintingBusiness #ContractorMindset #BusinessGrowth #Leadership #ContractorSecrets

    31 min
  • The Mindset Holding You Back | Contractor Secrets (Ft. Joel Mercado)

    Your painting contractor mindset could be the biggest thing holding your business back. Joel Mercado breaks down the limiting beliefs, leadership habits and systems that keep painting contractors stuck.


    In this special episode of Contractor Secrets from the Routemize launch party, Joel explains why changing your business often starts with changing the way you think.


    From struggling to make payroll to building multiple businesses, Joel shares the mindset shifts that helped him stop focusing on what couldn't be done and start taking action on what could.


    We cover:


    → Fixed mindset vs. growth mindset

    → The limiting beliefs keeping contractors stuck

    → Why higher prices can mean fewer headaches

    → Transferring your skills to your employees

    → Why you shouldn't try to fix everything at once

    → Focusing on one problem for 30 days

    → Why expanding too quickly can hurt your business

    → Motivation vs. discipline

    → How to scale from $1M toward $5M

    → Why people and systems need to come before growth

    → Developing better leaders

    → Why self-leadership comes first

    → Getting 1% better every day


    CHAPTERS:


    00:00 Routemize Launch Party

    01:27 Meet Joel Mercado

    02:24 Fixed vs. Growth Mindset

    03:35 From Nearly Losing a House to $2.5M

    05:31 Destroying Your Limiting Beliefs

    06:53 Empower Your Employees to Sell

    08:21 Stop Competing on Price

    10:13 Don't Expand Too Quickly

    11:33 Focus on One Thing

    13:13 How to Stop Feeling Overwhelmed

    14:04 Get 1% Better Every Day

    16:55 Why It's Easier to Win Today

    19:24 How Joel Pushed Through the Struggle

    21:26 Motivation Is Temporary

    22:10 Discipline & Consistency Win

    22:43 How to Scale From $1M to $5M

    24:25 Leadership Starts With You

    25:48 The Law of the Lid

    27:43 Become a Student for Life

    28:48 Final Message


    The biggest takeaway:


    Your business can't consistently grow beyond your ability to lead it.


    Change the way you think.

    Focus on one thing.

    Develop your people.

    Build the systems.

    Stay disciplined.


    Then grow.


    Start your Free 14 Day Trial for Routemize - https://routemize.com/



    Coaching Session Signup: https://calendly.com/dripjobs/breakthrough



    Purchase the 31 Days of Value and build an EMPIRE:

    https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7



    Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1



    DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemo



    Gusto: https://gusto.com/i/tanner269



    OpenPhone: https://openph.one/referral/8Kc17aq



    Facebook Group: https://www.facebook.com/groups/173750747824373/?ref=share



    Follow me on Instagram: http://Instagram.com/officialtannermullen


    #PaintingContractor #PaintingBusiness #ContractorMindset #BusinessGrowth #Leadership #ContractorSecrets

    30 min
  • He Was Ready to Quit His Business… Here’s What I Told Him | Contractor Secrets

    After 4 years running a remodeling business, Joe Altobelli is spread thin, worn down, dealing with slow cash flow, and considering going back to work for someone else.


    In this episode of Contractor Secrets, Tanner sits down with Joe and breaks down what he would change if he were rebuilding Joe’s business from the ground up.


    The biggest recommendation?


    Simplify.


    Instead of trying to sell and fulfill every type of remodeling project, Tanner makes the case for niching down into residential painting and building a business around one repeatable service.


    They break down:


    → Why general remodeling can be incredibly difficult to systemize

    → The advantage of specializing in one service

    → Why repetition creates better systems

    → Sales, marketing, production & administration

    → Why painting can create a faster iteration cycle

    → How Joe could transition into painting

    → Using subcontractors when you're getting started

    → Why the owner doesn't need to do the painting

    → Building a business around your strengths

    → Creating predictable marketing and sales

    → How specialization makes training easier

    → Why focus matters when you're trying to build momentum

    → Tanner's “burn the boats” approach

    → Building a business around the life you actually want


    CHAPTERS:


    00:00 “I’m Considering Working for Someone Again”

    01:14 Meet Joe Altobelli

    03:51 Why Joe Is Burned Out

    05:50 The Problem With General Remodeling

    08:09 You’re Not Starting From Zero

    09:08 Why Niching Down Matters

    10:11 The 4 Pillars of a Business

    11:11 Why Tanner Recommends Painting

    12:03 The Simple Painting Business Playbook

    12:59 Can Painting Work in a Cold Climate?

    13:55 You Don’t Need to Do the Painting

    15:09 Why Specialization Makes Marketing Easier

    17:00 Building a Repeatable Business

    21:56 Starting With Subcontractors

    24:53 Joe’s Bigger Reason for Building a Business

    28:27 Fear, Risk & Starting Over

    33:39 Turning Fear Into Action

    34:58 Should Joe Keep Taking Remodeling Jobs?

    35:17 Why Tanner Says “Burn the Boats”

    37:35 Final Advice


    Joe has already spent four years learning how to work with homeowners, sell projects, manage construction and deliver great customer experiences.


    The question isn't whether he has to start over.


    It's whether simplifying the business could finally allow him to use everything he's already learned.


    Start your Free 14 Day Trial for Routemize - https://routemize.com/


    Coaching Session Signup: https://calendly.com/dripjobs/breakthrough


    Purchase the 31 Days of Value and build an EMPIRE:

    https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7


    Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1


    DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemo


    Gusto: https://gusto.com/i/tanner269


    OpenPhone: https://openph.one/referral/8Kc17aq


    Facebook Group: https://www.facebook.com/groups/173750747824373/?ref=share


    Follow me on Instagram: http://Instagram.com/officialtannermullen


    #PaintingContractor #PaintingBusiness #PaintingSales #PaintingLeads #ContractorSales #ContractorSecrets

    38 min
  • Why More Leads Won’t Fix Your Painting Business | Contractor Secrets (Ft. Jason Phillips)

    Painting contractors don't always need more leads — they need a better sales process. Jason Phillips explains how closing more painting estimates at higher margins can completely change the economics of your painting business.


    In this episode of Contractor Secrets, Jason breaks down why constantly spending more money on painting leads can actually hide the real problem in your business.


    If you're already generating opportunities but homeowners are ghosting you, shopping your price, saying “we need to think about it,” or simply not closing — generating MORE leads won't solve the problem.


    You need to fix sales first.


    We cover:


    → Why more leads won't fix a sales problem

    → How to make more money from the leads you already have

    → Why customers default to price when they can't see the difference

    → How sales affects gross profit

    → Revenue vs. gross profit

    → How better sales can fund your team and systems

    → Why your sales process needs to be repeatable and trainable

    → How to set better appointments

    → Why you should show up to serve instead of sell

    → The three costs every homeowner should understand

    → Building your quote around what the homeowner actually values

    → Why Jason recommends presenting your quote instead of emailing it

    → Presenting payment options alongside the price


    CHAPTERS:


    00:00 Routemize Launch Party

    01:27 Meet Jason

    02:07 Why Sales Is the First Thing to Fix

    03:00 The Problem With Chasing More Leads

    05:26 Why Sales Changes Everything

    06:32 Make More From the Leads You Already Have

    07:41 Stop Competing on Price

    09:18 Sales Pays for Everything Else

    10:49 Why Gross Profit Creates Freedom

    11:57 The Math Behind Better Sales

    15:09 Are You Building a Business or a Job?

    15:40 Fix Sales → Build Team → Build Systems

    16:29 Real-World Painting Business Results

    18:39 What Does “Selling Better” Actually Mean?

    20:10 7 Practical Sales Tips

    20:17 #1 Set a Better Appointment

    21:47 #2 Show Up to Serve

    22:59 #3 Explain the Three Costs

    23:29 #4 Build the Quote Around Their Values

    23:59 Present Your Price Under the Right Conditions

    24:32 Present Payment Options

    25:20 Put the Customer Before the Commission

    26:08 Fix Sales and Get Your Life Back


    The big idea: you don't necessarily need more opportunities. You need to get better at converting the opportunities you've already paid for.


    Fix your sales. Build your team. Build your systems. Get your life back.


    Subscribe for more conversations about building and scaling a profitable painting business.


    Start your Free 14 Day Trial for Routemize - https://routemize.com/


    Coaching Session Signup: https://calendly.com/dripjobs/breakthrough


    Purchase the 31 Days of Value and build an EMPIRE:

    https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7


    Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1


    DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemo


    Gusto: https://gusto.com/i/tanner269


    OpenPhone: https://openph.one/referral/8Kc17aq


    Facebook Group: https://www.facebook.com/groups/173750747824373/?ref=share


    Follow me on Instagram: http://Instagram.com/officialtannermullen


    #PaintingContractor #PaintingBusiness #PaintingSales #PaintingLeads #ContractorSales #ContractorSecrets

    27 min
  • The Painting Lead Strategy That Changes Everything | Contractor Secrets (Ft. Jacob Ransom)

    Painting contractor leads aren't automatically good or bad because they came from Facebook, Instagram, or another lead source. Jacob Ransom breaks down the painting lead strategy he uses to turn cold traffic into referral-quality opportunities.


    In this episode of Contractor Secrets, Tanner sits down with Jacob, founder of Monumental Growth and owner of a multi-location painting company, to break down his “Trust Stacking” system.


    The idea is simple: lead quality isn't determined by where the lead came from — it's determined by how much the homeowner trusts you when they reach out.


    Jacob breaks the system into three pillars:


    → MAKE YOURSELF VISIBLE

    Show up consistently where your ideal homeowners spend their time.


    → MAKE IT EASY

    Remove friction with fast responses, flexible availability, texting, Messenger, and online self-booking.


    → MAKE IT REAL

    Use real people, reviews, authentic content, and raw videos to build trust before the estimate.


    We also cover:


    → Why “bad Facebook leads” may actually be a trust problem

    → Why price objections can be trust objections

    → How convenience can attract better customers

    → Why being first through the door matters

    → Evening and weekend estimate availability

    → Why your intake process could be filtering out your best customers

    → Raw phone videos vs. polished advertising

    → How Jacob approaches keeping marketing costs low enough to scale


    CHAPTERS:


    00:00 Routemize Launch Party

    01:27 Meet Jacob Ransom

    02:16 Why Some Painting Companies Scale So Fast

    05:00 The “Trust Recession”

    07:10 Price Objections vs. Trust

    09:06 What Actually Determines Lead Quality?

    09:56 Turning Cold Leads Into Referral-Quality Leads

    10:46 The 3 Pillars of Trust Stacking

    11:44 Pillar #1: Make Yourself Visible

    14:33 How Much Marketing Activity Is Enough?

    17:19 Pillar #2: Make It Easy

    18:29 Why Online Booking Matters

    19:32 Jacob’s Self-Booking Results

    22:08 Evening & Weekend Appointments

    24:38 Why Being First Through the Door Matters

    26:07 Convenience Attracts Better Customers

    27:34 How Friction Filters Your Customers

    28:55 Stop Making It Hard to Hire You

    29:33 Pillar #3: Make It Real

    30:47 A Better Way to Use Google Reviews

    31:22 Raw Content vs. Polished Ads

    34:25 Putting the Full System Together

    37:15 How Lower Marketing Costs Enable Scale

    38:37 Jacob’s Trust Stacking SOP


    If you're a painting contractor struggling with inconsistent or low-quality leads, this episode will change the way you think about lead generation.


    Subscribe for more conversations about growing and scaling a profitable painting business.


    Start your Free 14 Day Trial for Routemize - https://routemize.com/



    Coaching Session Signup: https://calendly.com/dripjobs/breakthrough



    Purchase the 31 Days of Value and build an EMPIRE:

    https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7



    Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1



    DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemo



    Gusto: https://gusto.com/i/tanner269



    OpenPhone: https://openph.one/referral/8Kc17aq



    Facebook Group: https://www.facebook.com/groups/173750747824373/?ref=share



    Follow me on Instagram: http://Instagram.com/officialtannermullen


    #PaintingContractor #PaintingBusiness #PaintingLeads #PaintingMarketing #ContractorMarketing #ContractorSecrets

    41 min
  • The Marketing Strategy Most Painting Contractors Ignore | Contractor Secrets (Ft. Glenn Williamson)

    Painting contractor marketing isn't just Facebook Ads, Google Ads, and generating more leads. Glenn Williamson explains why building local brand and trust is one of the most overlooked marketing strategies for painting contractors.


    Glenn is a painting contractor on track for $8M this year, and in this episode he breaks down the strategies his company uses to become known and trusted in its local market.


    We cover:


    → Why relying entirely on paid leads is dangerous

    → Building trust through community involvement

    → Yard sign and charity campaigns

    → Vehicle wraps and local branding

    → Facebook groups and referral partners

    → Building a network of trusted local contractors

    → Using your brand to increase trust during the sales process

    → A completely different approach to door hangers

    → Turning community involvement into content for Google, YouTube, and AI


    The big idea: paid ads can generate leads today, but brand and trust give you something your competitors can't simply outbid you for.


    CHAPTERS:


    00:00 Meet Glenn Williamson

    00:32 Building an $8M Painting Company

    03:44 Why Contractors Undervalue Brand & Trust

    04:58 Do You Own Demand or Rent Leads?

    06:42 Do Facebook & Google Ads Build a Brand?

    08:06 Community Marketing That Actually Builds Trust

    10:15 Charity & Local Event Strategies

    13:41 Facebook Groups & Referral Partners

    15:08 How Brand Helps Close the Sale

    17:08 Building a Local Contractor Network

    18:43 A Better Door Hanger Strategy

    21:02 Why Trust Compounds Over Time

    21:55 Building Trust for Google, YouTube & AI

    22:48 How to Find Glenn


    If you're building a painting company and want to become the contractor people already know and trust before they ever request an estimate, this episode is for you.


    Subscribe for more conversations about building and scaling a profitable painting business.


    Start your Free 14 Day Trial for Routemize - https://routemize.com/



    Coaching Session Signup: https://calendly.com/dripjobs/breakthrough



    Purchase the 31 Days of Value and build an EMPIRE:

    https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7



    Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1



    DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemo



    Gusto: https://gusto.com/i/tanner269



    OpenPhone: https://openph.one/referral/8Kc17aq



    Facebook Group: https://www.facebook.com/groups/173750747824373/?ref=share



    Follow me on Instagram: http://Instagram.com/officialtannermullen


    #PaintingContractor #PaintingBusiness #PaintingMarketing #ContractorMarketing #ContractorSecrets

    26 min
  • If I Started a Painting Business From $0, I’d Do This... | Contractor Secrets Business Breakthrough

    How to start a painting business, get painting leads, win your first jobs, and grow without a huge marketing budget — Tanner Mullen breaks down what he would do starting a painting company from scratch.


    Lauren recently launched Wild Grain Painting and joins Tanner for a Business Breakthrough session to figure out exactly what she should focus on next.


    They cover everything from positioning and sales to organic marketing, reviews, Facebook Ads, hiring painters, and getting off the tools.


    In this episode, you'll learn:


    • How to look more professional on estimates

    • Why perceived value matters when you're brand new

    • How to use your personal story to differentiate your company

    • How to find your company's real value proposition

    • How to generate leads when you have almost no marketing budget

    • How Tanner would use local Facebook groups

    • Why every new painting company needs reviews

    • When to start investing in Facebook Ads

    • Why you shouldn't wait to build your CRM

    • How to avoid getting trapped doing all the painting yourself

    • How to sell the job first and find production second

    • What Tanner would do if he started over from $0


    CHAPTERS:


    00:00 Starting a Painting Business

    01:18 Meet Lauren & Wild Grain Painting

    02:27 What Should the Owner Actually Do?

    04:13 Building Confidence as a New Contractor

    05:18 Look Like a Professional Estimator

    06:03 Perceived Value Matters

    07:46 Lauren's First Commercial Estimate

    08:39 Avoiding the Commercial & GC Trap

    09:39 Marketing With Almost No Money

    10:23 Your Biggest Competitive Advantage

    11:30 Building a Story People Care About

    14:17 What Makes Your Company Different?

    17:28 Turning Your Story Into Marketing

    19:55 Get Clear on the Mission

    20:20 Why Marketing Means Being "Annoying"

    20:48 Free Local Facebook Marketing

    21:51 Build the Systems Before You Need Them

    22:09 Setting Up a CRM

    22:15 DripJobs Startup Program

    23:33 When to Invest in Facebook Ads

    24:21 Building Google Reviews

    25:27 The Paint Trap

    26:13 Why Tanner Wouldn't Pick Up a Paintbrush

    27:07 Subcontractors vs Employees

    27:57 Where Lauren Should Start

    28:18 The Final Game Plan


    One of Tanner's biggest lessons:


    If you're starting a painting business, your highest-value job may not be painting.


    Sell a job.

    Schedule it.

    Find someone to produce it.

    Then go sell another one.


    At the beginning, you need to become resourceful.


    Tell your story.

    Build your reputation.

    Get reviews.

    Post locally.

    Sell.

    Build systems.

    Then reinvest your profits into marketing.


    If you're starting a painting company or trying to get your first consistent painting jobs, this episode gives you a practical roadmap to follow.


    Subscribe to Contractor Secrets with Tanner Mullen for more painting business growth, contractor marketing, sales, systems, and scaling.



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    https://www.amazon.com/31-Days-Value-home-service-businesses/dp/B0FQSH32X7



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    #PaintingBusiness #PaintingContractor #PaintingBusinessOwner #ContractorMarketing #PaintingLeads #ContractorSecrets

    29 min

About Contractor Secrets

From the publisher's feed

It's no secret that a large majority of contractors are too busy working "IN" their business instead of "ON" their business. As a 3rd generation painter, I've first-hand witnessed the struggle of a contractor (my father) as he attempted to manage all aspects of his House Painting Business while still painting and performing the jobs.

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