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In this conversation, Tanner Mullen speaks with David Cook from DeFranco Refinishing about the current state of his business, focusing on marketing strategies, lead generation challenges, and the importance of having a clear purpose. David shares his experiences with various marketing channels, including direct mail, Google Ads, and content marketing, while Tanner provides insights and advice on how to improve lead generation and business growth. The discussion emphasizes the need for strategic decision-making and the importance of aligning business efforts with personal values and goals.

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In this conversation, Tanner Mullen and Mike Johnson discuss the challenges and strategies involved in scaling a painting business. They explore topics such as time management, delegation, sales strategies, hiring and training sales staff, production management, and employee motivation. The discussion emphasizes the importance of effective communication and culture in business, as well as the need for strategic planning to navigate growth and ensure long-term success.

Takeaways

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In this conversation, Ryan Pettis discusses his journey in navigating family dynamics within his business, identifying bottlenecks for sustainable growth, and mastering estimation and job costing. Tanner Mullen provides insights on the importance of upselling, creating memorable customer experiences, and building value beyond pricing. The discussion emphasizes the need for specialization, leveraging production rates for efficiency, and transforming sales techniques to achieve better outcomes. Ultimately, the conversation highlights the significance of focusing on customer needs and delivering exceptional value to drive business success.

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Summary

In this conversation, Tanner Mullen engages with Darren Oltman, a remodeling business owner, to explore the challenges he faces in profitability and business growth. They discuss the importance of identifying profitable services, the need for specialization, and setting clear business goals. Tanner emphasizes the significance of rebranding and improving customer perception to enhance business operations. The conversation culminates in actionable insights for Darren to streamline his services and improve his business model.

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Summary

In this conversation, Tanner Mullen and Braiden Smith discuss the growth and challenges faced by KB Painting. Braiden shares his journey from a struggling furniture refinishing business to a successful painting company, highlighting the importance of sales strategies and understanding customer value. They delve into the psychology of sales, the significance of intrinsic value, and how to tailor pitches to meet customer needs. The discussion emphasizes the need for urgency, education, and building relationships through value to overcome competition in the painting industry.

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In this video, Tanner Mullen provides advice for home service business owners who are struggling to find new customers. He emphasizes the importance of proactive marketing and the need to invest in it consistently, even during high times. Mullen also discusses the mindset shift required for business owners to become investors rather than employees, and the importance of hiring a qualified marketing agency. He provides strategies for closing deals and capitalizing on repeat customers, and encourages business owners to be vulnerable and humble in their approach. Mullen concludes by offering free coaching sessions, promoting his school community, and recommending his CRM tool, DripJobs.

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Jedediah Poulsen of Innovative Custom Coatings wants to scale his business to leave a legacy for his family. He specializes in high-end custom finishes, including faux finishes and epoxy floors. Currently, he takes on any job that comes his way to stay busy, but he wants to be able to pick and choose his projects. Tanner Mullen advises Jedediah to focus on scaling his epoxy flooring services, as they are more profitable and easier to teach others. Tanner also emphasizes the importance of learning to say no and implementing predictable marketing strategies to attract the right customers. Jedediah is open to hiring a marketing agency and recognizes the need to delegate tasks to his team members. The goal is to create a scalable and profitable business that allows Jedediah to focus on his artistic skills. In this conversation, Jedediah and Tanner discuss the importance of focusing on a specific service, such as epoxy, to maximize efficiency and profitability. They also talk about the benefits of presenting quotes in person and the need for sales training to improve closing ratios. Tanner emphasizes the importance of hiring a marketing agency with a proven track record and the need for lead nurturing and effective sales techniques. They discuss the potential for growth and the opportunity to build a successful business that can be passed on to future generations.

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In this episode, Tanner Mullen discusses three important leadership principles for business owners. The first principle is keeping the promises you make to yourself, which builds confidence and integrity. The second principle is setting the standard for your team and not compromising on values or quality. The third principle is understanding that success is a result, not a pursuit, and focusing on continuous improvement. Tanner emphasizes the importance of taking action and implementing the advice given in the podcast.