Summary

In this episode, Tanner Mullen discusses the evolving landscape of customer behavior in 2026, emphasizing the importance of understanding and adapting to these changes in the home service industry. He highlights the significance of value in sales, the role of trust as an invisible currency, and the need for businesses to engage with the new age buyer who is increasingly impatient and has high expectations. Mullen stresses the importance of speed and urgency in the buying process, introducing strategies like 'lever pulling' to improve business outcomes. He encourages listeners to adopt a growth mindset and leverage community resources for success in the coming year.

Summary

In this conversation, Tanner Mullen and Josh Edwards discuss the evolution of Josh's painting business, focusing on growth, challenges, and strategies for effective project management. They explore the importance of hiring the right team, establishing accountability, and refining production rates to enhance operational efficiency. The dialogue emphasizes the balance between character and skill in hiring, the dynamics of team leadership, and the necessity of clear communication and expectations in project management.

DripJobs.com

In this episode, I share insights on scaling a business, emphasizing the importance of leadership, trust, and investing in people. He discusses his personal journey of revitalization after a business pivot, the necessity of creating a sellable business, and the impact of genuine support on team dynamics. Tanner highlights the significance of building a strong team and the rewards of nurturing relationships within the business.

In this episode I dive into the experience I had trying to sell my painting business - although it didn't work out, I still learned alot. Here's my top 5 takeaways

In this conversation, Tanner Mullen and Richmond discuss the challenges faced by Richmond in his slate repair business, particularly focusing on marketing and sales strategies. Richmond shares his struggles with increasing his closing ratio and the impact of raising prices on his business. Tanner emphasizes the importance of building trust with customers through education and visualization, suggesting ways to enhance the sales process and improve customer engagement. They also explore potential avenues for business expansion and the need for effective communication of value to clients.

Takeaways

Richmond's primary challenge is increasing his closing ratio.

Raising prices has led to a decrease in job inquiries.

Building trust with customers is essential in the sales process.

Educating customers about the quality of work can justify higher prices.

Visualization of the repair process can enhance customer understanding.

In-person estimates can lead to better sales outcomes.

Richmond needs to master his sales process and schedule.

Expanding into commercial work could provide new opportunities.

Effective communication of value is crucial for success.

Richmond should consider marketing strategies to reach more clients.

Titles

Mastering Slate Repair Sales Strategies

Building Trust in the Roofing Industry

Sound bites

"You need to be the salesperson now."

"You need to master this."

"I need to increase this close ratio."

Chapters

00:00 Navigating the Challenges of Slate Repair Business

02:46 Understanding Pricing and Value in Sales

05:24 Building Trust Through Education and Transparency

08:13 The Importance of Visual Aids in Sales

10:48 Leveraging Marketing for Increased Sales

13:40 Mastering In-Person Sales Techniques

16:12 Exploring Business Expansion Opportunities

In this conversation, Tanner Mullen discusses the challenges and strategies in navigating business crossroads, emphasizing the importance of leadership, sales mindset, and creating value in customer interactions. He shares insights on mastering on-the-spot pricing, understanding perceived value, and the significance of preparation and consistency in sales. Through personal anecdotes and practical advice, Tanner highlights how building relationships and effectively presenting prices can lead to successful sales outcomes.

Listen to the full convo! Contractor Secrets Podcast:

Apple https://podcasts.apple.com/us/podcast/contractor-secrets/id1477208973

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In this conversation, Tanner Mullen and Anthony discuss the challenges and successes of running a painting business. They explore the importance of consistency, discipline, and effective leadership in achieving business growth. Anthony shares his experiences with the pressures of ownership and the need for delegation, while Tanner emphasizes the significance of systems and communication in scaling a business. The dialogue highlights the emotional attachments that can hinder progress and the necessity of taking action to implement changes. Ultimately, the conversation serves as a motivational guide for business owners seeking to improve their operations and leadership skills.

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Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1

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Facebook Group: https://www.facebook.com/groups/173750747824373/?ref=share

Follow me on Instagram: http://Instagram.com/officialtannermullen

In this final episode of my 31-day challenge, I take a moment to reflect on the journey we’ve been on together—building consistency, taking risks, and pushing through the challenges that come with running a business. I share the lessons I’ve learned about the power of discipline and execution, and why those two qualities are non-negotiable if you want to see real growth. My hope is to inspire you to take bold action, step into discomfort, and create a lasting impact not just in your business, but in your life.

Free 1-1 Business Coaching Session Signup: https://calendly.com/dripjobs/breakthrough

Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1

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Facebook Group: https://www.facebook.com/groups/173750747824373/?ref=share

Follow me on Instagram: http://Instagram.com/officialtannermullen

In this episode, I share the importance of understanding your “why” in both business and life. I open up about my own journey—how I had to overcome challenges and how my purpose to support my family, especially while my father was battling addiction, became the driving force that kept me going. That clarity of purpose gave me resilience and consistency, and it’s the same thing I believe will push you forward too. I’ll challenge you to define your own “why” and use it as fuel to push through difficulties and stay consistent in chasing your goals.

Free 1-1 Business Coaching Session Signup: https://calendly.com/dripjobs/breakthrough

Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1

DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemo

Gusto: https://gusto.com/i/tanner269

OpenPhone: https://openph.one/referral/8Kc17aq

Facebook Group: https://www.facebook.com/groups/173750747824373/?ref=share

Follow me on Instagram: http://Instagram.com/officialtannermullen

In this episode, I dive into the DDD principle—Do, Document, Delegate—and share why it’s such a game-changer for business owners, especially in the home service industry. I break down how I’ve applied this principle in my own businesses, with real examples of where it’s worked and how it can take stress off your plate. I also use a chocolate factory analogy to show how scaling and coaching fit into the picture when you’re building efficient systems. This one’s all about learning how to run your business instead of letting it run you.

Free 1-1 Business Coaching Session Signup: https://calendly.com/dripjobs/breakthrough

Spotify: https://open.spotify.com/show/2v0D0SNSBofqJJE6zApEE1

DripJobs Demo: https://calendly.com/dripjobsteam/dripjobsdemo

Gusto: https://gusto.com/i/tanner269

OpenPhone: https://openph.one/referral/8Kc17aq

Facebook Group: https://www.facebook.com/groups/173750747824373/?ref=share

Follow me on Instagram: http://Instagram.com/officialtannermullen