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In this conversation, Tanner Mullen shares his insights on how to effectively grow a painting business by leveraging lead generation strategies. He emphasizes the importance of buying leads, nurturing them, and implementing systems to manage them efficiently. Tanner discusses the mindset shift required to view lead purchasing as an investment rather than a cost, and he provides practical advice on how to maximize the return on investment from leads. The conversation concludes with a call to action for business owners to adopt these strategies to scale their businesses successfully.