The ability to market – not just your product, but yourself – is a crucial skillset if you have the desire to be successful. Unfortunately, most men equate "marketing" with simply "selling" then wonder why they lose trust, credibility, and authority with potential customers, partners, and other relationships.

But if you want to succeed, you're going to have to learn to build trust, credibility, and authority with those around you. And, I can think of few men as qualified to talk with us about that than Hans Molenkamp who has worked with brands like Osiris Shoes and Monster Energy, and men like Jocko Willink, Conor McGregor, Daniel Cormier, to name a few. Today we talk about the power of community, being passionate versus fanatical, offering value through creation, and how to brand and market yourself well.

SHOW HIGHLIGHTS

• Old school values
• Building a knife brand
• Increasing visibility
• Your brand profile
• Playing the long game
• Creative thinking
• Smart marketing
• Building your Credibility
• Cultivating relationships
• Increase your net worth
• Getting to the next level
• Leaving a legacy

HANS MOLENKAMP

Back again today is my friend, Hans Molenkamp. If you don't know who this guy is, it might surprise you to know that he's got his ideas and influence behind some of the biggest brands in the world like Monster Energy and some of the biggest names in the world like Jocko Willink, Conor McGregor, and Jorge Masvidal. And, on top of all that, he's a knife maker, photographer, marketer, business owner, martial arts practitioner, and brand-maker. Gents, you are going to be inspired by the knowledge and the capacity this man runs at, especially if you're entrepreneurial spirited and have the drive to create. Enjoy.

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