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Episode Highlights:

Guest: Rowena, a seasoned expert from Pretty Creative
Topic: Creating a brand that captures your individuality and speaks directly to your ideal clientele in the beauty industry

Key Takeaways:

1. Beyond the Logo:

•   A brand is more than just a logo; it's about visual consistency, communication, and engaging content.
•  Focus on your unique qualities rather than emulating others' success.

2. The Branding Process:

• Rowena compares building a brand to layering a cake: start with a solid foundation that reflects who you are and what you stand for.
• Face your fears, self-doubt, and imposter syndrome to build an authentic brand.

3. Authenticity and Core Values:

•     Authenticity is powerful and resonates with clients.
•    Align your brand with your core values to attract the right clientele.
  
  

4. Practical Branding Insights:

•    Transitioning from corporate to startups requires affordable, quality branding services.
•   Rowena's 'quickie' service offers efficient branding without breaking the bank.

5. Actionable Advice:

•    Seek clarity on what makes you unique and build on feedback.
•    Continuously align your offerings with your brand values, allowing for adaptability and transparency.

6. Rowena's Personal Branding Journey:

•    Her experience in graphic design and innovative approach to branding highlight the importance of infusing your brand with your true self.
•    Rowena's work with small businesses shows that effective branding can be achieved quickly and affordably.

Connect with Rowena:
Instagram: @preddycreative
Website:
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