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In this episode, Vanessa sits down with partnership specialist Sarina Lowe to delve into the intricacies of partnerships, sponsorships, and collaborations. 

Key Takeaways:

• Differentiate between cash partnerships and contra (product/service exchange) partnerships.
• How makeup artists, can benefit immensely from strategic partnerships.
• Building genuine relationships with potential partners is crucial.
• Focus outreach efforts on quality engagement rather than just follower counts.
• Clearly outline expectations when receiving products from brands to avoid misunderstandings.
• Transparency and clear communication are key to successful partnerships.
• High-quality, creative content can significantly enhance the value of partnerships.
• Understand your own business objectives and goals before entering partnerships.
• Research potential partners thoroughly to make informed decisions.
  
  

Discussion Highlights:

• Practical strategies for small businesses to leverage partnerships.
• Importance of building genuine relationships and clear communication in partnerships.
• How creative content creation can boost partnership value.
• Tips on aligning business objectives with partnership efforts.

Actionable Tips:

• Start with clear goals for what you want to achieve from partnerships.
•  Be transparent and communicate your expectations clearly.
• Focus on creating high-quality content that reflects your brand and engages your audience.
• Build genuine relationships with potential partners, prioritizing engagement over follower count.
• Always research potential partners to ensure value alignment.
  
  

Connect with Sarina.
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Ever wonder how a self-taught high school enthusiast transforms into a sought-after hair and makeup artist in the film and TV industry? In our latest episode of the Makeup Insider, we sit down with the inspiring Ashleigh Stone, whose incredible journey takes her from experimenting with beauty looks in her teenage years to mastering special effects at the Australian Academy of Cinemagraphic Makeup. Ash shares her path of perseverance and passion, dishing out invaluable insights on using educational resources and networking to carve out a niche in this highly competitive field.

Ash doesn't just talk about the glittery side of the business. She opens up about the challenges of breaking into entry-level positions, emphasising the need for versatility and adaptability. From honing her craft at Mecca during bustling holiday seasons to landing a pivotal role on the set of "Neighbours," Ash discusses the real-world experiences that shaped her skill set. Her story is a testament to continuous learning and the magic that can happen when you get the chance to work alongside seasoned professionals.

For those aspiring to make their mark in the makeup industry, this episode is a treasure trove of practical advice. Ashleigh shares her secrets to securing freelance work—think cold emailing and leveraging social media—and offers tips on navigating the logistics of away jobs with a must-have standby kit. She also shares her aspirations of working on war or horror films, providing a glimpse into her creative ambitions. Whether you’re a budding artist or a seasoned pro, Ashley’s journey is sure to inspire and motivate.

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What does it take to pivot from a stable career to chase a passion at 37? Meet Nichole Lee, the face behind "Nichole Lee  Makeup" on Instagram, who left her successful role as a fashion buyer to dive into the unpredictable realm of freelance makeup artistry. Nichole opens up about the emotional and financial hurdles she faced, highlighting the crucial role of savings and a supportive partner. Her tale is not just about makeup; it's about the courage to start over and the wisdom gained from life experience.

Nichole and I discuss the benefits of starting anew later in life, such as having a sharper focus and a stronger sense of urgency. We also tackle the challenges of transitioning from a regular paycheck to a self-employed income model and the importance of prioritising health over work.

Dive into the artistry behind Nichole's success where personal growth and professional development go hand in hand. Learn how she turned initial mistakes into valuable lessons and how her fashion background influences her makeup artistry. Nichole shares tips on building a professional network, leveraging social media, and maintaining authenticity. Whether you’re interested in makeup or contemplating a career change, Nichole's journey offers a wealth of insights, from mastering client interactions to the nuances of selecting the perfect lip color for diverse clients. Don't miss out on this inspiring episode filled with practical advice and heartfelt stories.

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Kath Carlin, a Melbourne hair and makeup artist, shares her journey and experiences in the industry.

She discusses her work across various platforms, including network TV, TV commercials, fashion events, and sports broadcasts.

Kath emphasises the importance of adaptability, building connections, and having a positive attitude in the industry. She also highlights the value of knowing one's strengths and weaknesses and being open to learning and improving. 

Kath shares stories of working with high-profile talent and the opportunities that arose from putting herself out there. In this part of the conversation, Kath and Vanessa discuss the fear of rejection and the importance of reaching out to people. They also talk about Kath's experience working as a makeup artist for tennis tournaments and weddings, where she got to travel the world for 10 years. 

Kath shares her insights on the mindset and attitude required for success in the industry.

They emphasise the importance of being on time, creating a positive atmosphere, and adapting to the needs of different clients. 

Kath Carlin discusses her journey as a TikTok sensation and how she found her passion for comedy. She talks about overcoming fear and shame to post her videos and the viral success she experienced.

Kath shares her process of creating TikTok videos, including writing, filming, and editing. She also discusses the challenges and criticisms she faces as a makeup artist on social media.

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Ever wondered what it's like to transition from an 11-year-old hairdressing prodigy to a celebrated makeup artist? Join us as we chat with Rae Morris, whose journey from owning a salon by 18 to battling carpal tunnel syndrome opened new doors in the world of makeup artistry. From her groundbreaking collaborations with plastic surgeons to her ventures in designing innovative makeup brushes, Rae's story is a testament to resilience and creativity.

Teaching without formal training and learning from drag queens while battling self-doubt—Rae Morris's journey is as thrilling as it is inspiring. We'll delve into her experiences of assisting in the industry, the psychological aspects of working with clients, and the invaluable lessons learned from legendary artists like Richard Scharah. Find out why mastering both hair and makeup can be a game-changer and how maintaining humility and collaboration can propel you to new heights in the beauty world.

Globetrotting from the disciplined runways of Paris to the accessible fashion shows in Sydney, Rae gives us an insider look at the global makeup industry. We'll discuss the art of social media branding, the meticulous preparation behind mood boards, and the intricate process of developing makeup brushes with Japanese artisans. Whether you're an aspiring makeup artist or a seasoned pro, this episode is packed with actionable insights and stories that will both educate and inspire.

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Ever wondered what it takes to ascend to the top tiers of the makeup industry? Join us as we sit down with Stoj, a makeup artist whose 22-year journey spans continents and couture runways. From her humble beginnings in Brisbane to the high-fashion scenes of New York and Paris, Stoj’s story is a testament to passion, resilience, and the power of seizing opportunities. She candidly shares how an inspiring encounter with the legendary Pat McGrath became the launchpad for her career in high fashion, emphasising the importance of confidence and serendipity in shaping a successful path.


This episode is a goldmine of insights into the makeup world:

• Featuring Stoj’s extraordinary experiences working with Pat McGrath's team in Paris, tackling the rigorous demands of 32 shows per season, and transitioning from body makeup to working with top models. 
• Stoj also reflects on the camaraderie among renowned makeup artists.
• The strategic moves for securing a US visa. 
• The bittersweet decision to leave Pat’s team for new horizons. 

Whether you're an aspiring makeup artist or simply fascinated by the beauty industry, Stoj’s journey offers invaluable lessons about dedication, teamwork, and the pursuit of one's dreams.

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Keeping Your Makeup Portfolio Interesting and Up-to-Date

Guest: Ashleigh Carpenter @ashleighcarpenter

Topic: The importance of testing in the makeup industry and the collaborative effort behind creating stunning portfolio images.

Episode Highlights:

1. The Art of Testing:

Overview: How creatives come together to produce breathtaking, portfolio-worthy images without commercial constraints.

•  Ash’s Personal Experiences: Emphasising the critical role of frequent testing, especially for beginners.
•  Benefits: Filling stylistic gaps and staying relevant, even for seasoned professionals.

2. Dynamics of Creative Control:

• Fashion Shoots: Exploring the seamless blend of talents among makeup artists, stylists, and photographers.
• Collaborative Process: From garment selection to the final makeup touches, each step is a collaborative effort.
• Unique Opportunities: Test shoots offer makeup artists a chance to exercise more creative input, especially when organizing the shoot themselves.

3. Practical Tips for Makeup Inspiration and Planning:
Tools and Resources:

• Pinterest: Using it too organise mood boards and create cohesive storyboards.

Financial Aspects:

• Cost Management: Discussing who should cover costs for studio space, equipment, and meals.
• Networking Strategies.
• Effective Networking: Strategies for connecting with potential collaborators.
• Presenting Your Vision: The importance of a clear vision to make your project compelling.

Conclusion:
Comprehensive Understanding: Gaining insight into the collaborative processes and strategic planning essential for successful makeup shoots.

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Join us as Kat, Melbourne hair and makeup artist, shares her inspirational story of leaving an administrative job, moving to Melbourne, and diving into the world of makeup. Learn about the crucial steps she took, from gaining experience and reaching out to established artists, to becoming a hairdresser to be taken seriously in the industry. Kat's journey highlights the importance of building a network and addresses the mental health aspects of freelancing, providing valuable insights for anyone considering a similar path.

Managing her Mental Health as a Makeup Artist

Prepare to uncover the emotional and mental challenges faced by makeup artists, from managing stress and unexpected situations to overcoming anxiety and self-doubt. Kat shares relatable stories of navigating high-pressure moments, handling quiet times as a freelancer, and the significance of mutual support among peers. We dive into personal experiences of dealing with rejection, the power of positive feedback, and the necessity of balancing self-criticism with self-compassion.

What we talk about:

Career Transition: Hear firsthand accounts of Kat’s transition from an administrative job to the beauty industry.

Building Experience: Discover how Kat gained experience and networked with established artists.

Becoming a Hairdresser: Understand why Kat decided to become a hairdresser to be taken seriously in the industry.

Support Systems: Learn about the importance of support systems in balancing a demanding career with family life.

Continuous Learning: Kat emphasises the importance of continuous learning and growth within the industry.

Mental Health: Practical tips and heartfelt advice on managing a beauty career while maintaining mental health.

Professional Growth: Insights on professional growth and continuous learning within the beauty industry.

Balancing Act: The importance of balancing a demanding career with personal life and self-care.

Tune in for a rich discussion on the realities of transitioning to a career in the beauty industry, managing the challenges that come with it, and thriving both professionally and personally.

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Navigating Tax Pitfalls and Maximizing Deductions for Creative Professionals with Lucas from Darkwave Consulting.

What we talk about:

Introduction to Tax Obligations for Creatives:

•  Understanding the unique tax landscape for arts, entertainment, and media production industries.
•  Key differences between tax obligations for creatives vs. traditional nine-to-five workers.

Importance of Record-Keeping:

• Common mistakes like poor record-keeping and how to avoid them.
• Practical advice for makeup artists starting their businesses.
• Benefits of using expense-tracking software.

GST Registration and Compliance:

• Navigating the complexities of GST registration, especially with fluctuating incomes near the $75,000 threshold.
• Requirements for maintaining or deregistering GST status.
•  Tips on claiming car and travel expenses, including the importance of keeping a travel diary.
• Advantages of maintaining separate business and personal accounts for streamlined financial records and simplified GST management.

Superannuation Obligations:

• Guidance on handling superannuation for contractors and freelancers.
• Responsibilities of agents vs. employers.
• Legalities surrounding superannuation payments and how to manage them correctly.

Tune in now to stay ahead of the game and ensure you're maximising your deductions while avoiding common tax pitfalls!

"Darkwave was launched by Directors Meredith Fannin and Andrew Elmore in 2006. Darkwave is an Australian accounting firm providing services to clients in the Arts, Entertainment and Media Production Industries. Darkwave’s services include Bookkeeping & Taxation Compliance, through to Management Accounting and Business Consulting Services. Darkwave provides Film Accounting Services for QAPE and EMDG Application Preparation and Lodgement.

Darkwave works with some of the biggest names in music and entertainment, who trust the experience, credentials and people at Darkwave not only to simplify complex aspects of their finances but also to help them understand the finance, tax and monetary side of their business."

Darkwave is happy to discuss any Tax/Superannuation questions you. Please email [email protected].

Website:  Darkwave Consulting
General Email: [email protected]
LinkedIn: https://au.linkedin.com/company/darkwave-consulting

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In this insightful episode, Vanessa Barney sits down with makeup industry expert Maxi to explore the essential strategies for building a standout makeup portfolio. Maxi shares invaluable tips and practical advice on creating a portfolio that not only showcases your skills.

Key Topics Discussed:

1. The Essence of a Makeup Portfolio:

•   A portfolio is more than just a collection of images; it embodies an artist's vision, skill, and creativity.

2. Importance of Test Shoots:

•   Test shoots fill gaps in portfolios and display a wide range of abilities.
•   They provide a platform for networking with other creatives and industry professionals.

3. Collaboration and Coordination:

•  Effective collaboration with modeling agencies is crucial for successful test shoots.
•  Maxi provides a step-by-step guide on approaching agencies, creating compelling mood boards, and maintaining clear communication.

4. Social Media and Ethical Considerations:

• The importance of compensating models and ethical content creation.
•  Clear agreements on promotional content and the careful selection process for images that represent the makeup artist's brand.

5. Logistics of Organizing Test Shoots:

•  Financial considerations, timing, and location logistics.
•  Emphasis on keeping shoots concise and focused, prioritizing quality over quantity.

6. Selecting Images for Your Portfolio:

• Tips on choosing the right images and understanding the importance of quick turnaround times for portfolio updates.

Key Takeaways:

Dual Benefits of Test Shoots: Demonstrate capabilities beyond client demands and network with industry professionals.

• Best Practices for Collaboration: Create a compelling mood board, maintain clear communication, and approach agencies professionally.
• Social Media Etiquette: Understand the ethics of content creation and the importance of compensating models.
• Efficient Test Shoot Organization: Focus on quality, manage logistics effectively, and select the best images for your portfolio.

Who Should Listen:

• Budding Makeup Artists: Gain foundational knowledge on portfolio building and networking.
• Seasoned Professionals: Enhance your existing portfolio with advanced strategies and insights.
• Industry Enthusiasts: Learn about the behind-the-scenes processes of makeup artistry and test shoots.

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