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Navigating the Bridal Makeup Industry: Pricing Strategies & Insights from Experienced Artists

Pricing your services as a makeup artist can feel like walking a tightrope  balancing your skills, expenses, market value, and confidence. In this episode of The Makeup Insider, Vanessa is joined by fellow artists Mel, Megan, Jacqui, and more to unpack what really goes into setting your rates and building a sustainable bridal business.

Together, they share candid insights on:

• The real costs of running a freelance makeup business (GST, taxes, super, and more)
• How to calculate your earnings and factor in seasonal work
• Why pricing is as much about brand perception as it is about skill
• The power of word-of-mouth and industry connections over social media alone
• How to adapt your pricing as your life and skills evolve
• Simplifying your packages so clients understand and value your work

Whether you’re just starting your makeup career or are a seasoned artist looking to refine your business strategy, this conversation will give you practical tools and fresh perspectives to confidently set your prices and stick to them.

Get to know the guests.

jacquibradfield.com.au

@jacquibradfieldmakeup 

Megans website 

@meganharrisonmakeup 

@melricciomakeup 

@the.makeupinsider

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