What does it take to break out of a longstanding pattern and perspective? To not only see the world and your world in a different way, but then also reorganize around that new understanding? In short: What drives a paradigm shift?

This week, David is joined by Royce Chwin, President and CEO of the newly renamed Destination Vancouver (formerly Tourism Vancouver) about the values, goals and paradigm shift this new name represents and what it means to reimagine travel and tourism for the triple bottom line of not just financial benefit but also positive social and environmental outcomes.