Sign up to save your podcasts
Or
Share A PESO Model® Primer for Marketers and Communicators
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
A PESO Model® Primer for Marketers and Communicators
The PESO Model® isn’t outdated—but many implementations are. In this episode, Gini Dietrich explains how the PESO Model has evolved from a framework into a marketing operating system designed for today’s reality: fewer journalists, more creators, AI-driven discovery, fragmented trust, and rising expectations for measurement.
View all episodes
By Gini Dietrich, Founder of Spin Sucks
4.9
6767 ratings
The PESO Model® isn’t outdated—but many implementations are. In this episode, Gini Dietrich explains how the PESO Model has evolved from a framework into a marketing operating system designed for today’s reality: fewer journalists, more creators, AI-driven discovery, fragmented trust, and rising expectations for measurement.
More shows like The Spin Sucks Podcast with Gini Dietrich
View all
Marketplace
8,794 Listeners
How I Built This with Guy Raz
30,233 Listeners
Being Well with Forrest Hanson and Dr. Rick Hanson
2,524 Listeners
Up First from NPR
56,991 Listeners
The Indicator from Planet Money
9,548 Listeners
The Peter Attia Drive
8,035 Listeners
Agency Leadership Podcast
19 Listeners
The PR Breakdown with Molly McPherson
220 Listeners
Throughline
16,507 Listeners
On Purpose with Jay Shetty
27,545 Listeners
IMO with Michelle Obama and Craig Robinson
13,092 Listeners
Huberman Lab
29,273 Listeners
The Artificial Intelligence Show
214 Listeners
The Mel Robbins Podcast
20,181 Listeners
Wild Card with Rachel Martin
1,015 Listeners