A Podcast for Coaches

By Mark ButlerBusiness Entrepreneurship Marketing

A Podcast for Coaches episodes

February 22, 2024 The List of Maybes: A Marketing Hypothesis for One on One Coaches
I'm not sure my fellow coaches realize how simple it can be to fill--and keep full--a coaching practice. I'm not saying easy--I'm saying simple. In this episode I outline a marketing hypothesis built on the power of creating and nurturing a growing list of "maybe" relationships.
36 min
February 08, 2024 Coaches Make Money and I Can Prove It
This episode almost seems pointless, because of course coaches make money. But, after a decade in this business, I'm in a position to speak to the psychology of the person who wonders if it will ever work/if it will keep working. And I also helpful, non-dramatic data, so let's get into it.
27 min
January 25, 2024 377 Sessions, $149,000 -- 2023 Coaching Year in Review
I look at my 2023 coaching practice through four lenses:
1. The workload.
2. The relationships.
3. The money.
4. The marketing.
It was a good year for my practice. Looking forward to more of the same in 2024.
29 min
January 26, 2023 700 Conversations: From spam-driven consultations to becoming a preferred coach for one of the biggest companies in the world.
After starting her coaching practice in 2018, my friend and client Melisa Liberman (host of the Grow Your Independent Consulting Business podcast) threw herself into a cold-emailing, spam-driven approach to client acquisition. She completed hundreds of consultations with people who didn't even know they were IN a consultation. She failed a LOT. But during all those failures she learned to give service, to provide answers, and to give value to the people she was talking to. She also started building relationships. Those relationships created opportunities for speaking to qualified prospects, which in turn led Melisa to become a preferred coach for employees of one of the biggest companies in the world.
I love Melisa's story because she showed such persistence and determination in getting herself into conversations with people she hoped to serve. She's a great example to me, and that's why I wanted to bring her message to you. You can find Melisa on her podcast and her website, MelisaLiberman.com.
43 min
January 12, 2023 Why I won't do traditional "consultations", "mini-sessions", or "strategy sessions".
I don't do sales calls where I explain my "program", make an offer, overcome objections, and close the sale. There are tactical/practical reasons and there are ego reasons. I'm not promoting this as the "right" or "best" way to do things. I think my personality, my circumstances, and my typical client (coaches) all make this easier for me. I also think this approach results in me making less money than I could if I did things the "normal" way. So these ideas may be limited in their application, but I still think they're worth discussing.
57 min
December 14, 2022 A conversation with someone who used to advertise a lot, but no more.
My friend Josh is a brilliant relationship marketer who happens to be a lawyer.
In this episode, I interview him about his journey from spending a huge chunk of his monthly revenue on ads to spending nothing on ads while having his practice generate more revenue and more profit than ever.
I'm especially excited for him to tell the story of spending two years nurturing one referral relationship--a relationship that started with the referrer telling him they'd probably never send clients his way.
1 hr 2 min
December 06, 2022 Why success is virtually guaranteed for one-on-one coaches.
I don't believe a person pursuing a one-on-one coaching business can fail unless they just stop trying. That's not naive optimism, either.
Human nature and market realities are on our side, and in this episode I'll do my best to convince you how hard it would be for you to fail.
I'm excited about this one.
58 min
November 29, 2022 Inventory is the big idea for a one-on-one coach.
My practice is "full" for the first time in the nearly 15 years since I started coaching. This is true in spite of the fact that there've been periods in the past where I had many more clients than I'm currently serving. See, "full" is only possible when you establish an inventory that can become "sold out". And now that I'm "sold out", I'm in a position to share insights such as: the new level of confidence I feel (not surprising, but worth discussing), the impact on my 2023 business plans (including the fact that I'm planning at all, which I never do), and how I'm dealing with the inevitable pull toward "scaling".
1 hr 2 min
November 15, 2022 A new perspective on pricing your one on one coaching.
There are a few ideas I've heard in conversations about pricing one on one coaching:
1. The price your clients pay determines a) how your clients will engage with your coaching, and b) how much your clients will benefit from your coaching.
2. The price your clients pay proves how much you value the coaching you give your clients (and, sneakily, how much you value yourself).
Yes, pricing can reflect our clients' commitment and our confidence. But I think the judgmental view (is the client serious? am I worth it?) sets us up for frustration.
This episode introduces two new ideas:
1. Price as a strategic lever in a coaching business.
2. Using both price and coaching "inventory" to build momentum in the business.
It's good. Give it a listen.
1 hr 1 min
November 08, 2022 The stories we can tell: how to create content in a one-on-one coaching business.
One on one coaches are overvaluing facts and undervaluing resonant stories in the content they publish. In this episode I talk about why I think this happens, how to fix it, and and how to avoid a dread-spiral in your content creation that can negatively impact your view of your whole business.
1 hr 2 min

About A Podcast for Coaches

From the publisher's feed

A Podcast for Coaches shines a light on one of the most elegant, underrated business models in the world: one-on-one coaching. Mark Butler hosts the show, and he's been a coach and advisor to every…