One on one coaches are overvaluing facts and undervaluing resonant stories in the content they publish. In this episode I talk about why I think this happens, how to fix it, and and how to avoid a dread-spiral in your content creation that can negatively impact your view of your whole business.

The stories we can tell: how to create content in a one-on-one coaching business.

A Podcast for Coaches shines a light on one of the most elegant, underrated business models in the world: one-on-one coaching. Mark Butler hosts the show, and he's been a coach and advisor to every kind of online business you can think of, having helped businesses earning everything from $0 to $25,000,000+. Although Mark believes every online business model has merit, he worries one-on-one coaching is viewed as a stepping-stone business for people who aren't ready or able to scale. But it's not true, and A Podcast for Coaches sets out to show people--through clear teaching and rich, current stories of successful coaches who love their business--that one-on-one coaching is one of the most gratifying and lowest "hassle-per-dollar" businesses in the world.

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The stories we can tell: how to create content in a one-on-one coaching business.

The stories we can tell: how to create content in a one-on-one coaching business.

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The Organized Coach - Productivity, Business Systems, Time Management, ADHD, Routines, Life Coach, Entrepreneur