The Business of Blueberries

A Preview of Peru


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In this episode, we have a discussion about the quickly maturing blueberry industry in Peru. 

“Less than a decade before, people thought it might be possible to grow blueberries in Peru, [and now] Peru has become the number one exporter of [fresh] blueberries in the world .” - Luis Vegas


Host Kasey Cronquist (President of the U.S. Highbush Blueberry Council and the North American Blueberry Council) is joined by Luis Vegas, Manager of Proandanos, the Peruvian Blueberry Growers Association. 


On track to become the biggest South American exporter, the blueberry industry in Peru has grown rapidly in recent years. The future of blueberry production in Peru will have an impact on the U.S. going forward. As the industry in Peru develops, so does the availability of blueberries year round. 


This episode talks about the development of the blueberry business in Peru. Topics include:

  • History of the Peruvian market
  • How Peruvian exports are distributed across the globe
  • The Peruvian growing window
  • Challenges facing Peruvian growers 
  • Collaboration between North American and Peruvian stakeholders 



Crop Report - July 22, 2020 

 Today you’ll hear from Doug Krahmer in Oregon, followed by Bryan Sakuma in Washington, Denny Doyle in New Jersey, and Jason Smith in British Columbia. This report was recorded on July 22nd, 2020. Here’s Doug Krahmer in Oregon.



July is National Blueberry Month! USHBC is rolling out a National Blueberry Month Toolkit, complete with 10 mouth-watering summer recipes, 5 ready-to-go social media posts, one for each week of Blueberry Month, plus a brand new National Blueberry Month seal that you can share with retailers and use on your websites and in your marketing materials. We hope to see all of you participating and sharing in spreading positive blueberry messages during our month! You can find the National Blueberry Month Toolkit on our website: www.USHBC.org/resoures.



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The Business of BlueberriesBy U.S. Highbush Blueberry Council

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