Getting started with a consumer product is HARD. 

Unlike selling to businesses, you can't just grind it out with cold calling. You'll need to figure out how to get noticed and drive traffic to your site. 

And getting media attention is one of the best ways to do it. Andrew is the founder of Borrowell, a startup with millions of users. When he launched he was featured in dozens of publications across the country.  For the first time, he describes in clear, step-by-step detail, exactly how he did it. 

If you want to maximize media attention, you won't want to miss this episode. 

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You want to become an entrepreneur. But you're stuck at level 1.

How do I come up with an idea? It's not easy. And there's no silver bullet.

Matt, the founder of Assent. has built three successful startups: NoNotes, Assent Compliance, and Millions. In this episode, he shares the stories of how he came up with each one. 

There's no playbook for how to come up with a billion-dollar idea. But there is a mindset that will help. Check this episode out - maybe you'll get inspired.

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Building a product is the easy part. With the right resources, you can build just about anything.

But once you've done that, how do you launch it? How do you get people to know your product even exists? And how do you do it on a tight budget?

Jay, the founder of Bold Commerce, has launched dozens of succesful e-commerce products. In this episode, he shares the detailed story of how he launched  Kickbooster, an affiliate management program for kickstarter campaigns.

If you're planning to launch a product for SMBs, you don't want to miss this one.

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Once you have clear traction, once revenue is up and to the right and growing quickly, investors come to you.

But what about early on? How do you get people to invest millions of dollars when all you have is an idea?

Stephany, the founder of Tealbook, has raised over $70M. She got her first cheque from an angel investor she met during her kid's soccer game. In this episode, she dives into how she raised her first few rounds. Angels investors invest in people- and Stephany shares details into how to build relationships that may catalyze your round.

Check this episode out to learn how to raise your first round.

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How do you launch a marketplace? How do you get beyond the chicken-and-egg problem? Derrick's answer: Fake it Till you Make it.

When launching Drop (a rewards app with millions of downloads), Derrick needed both consumers and brands to join. Instead of going after both at once, he found a way to seed supply and added brands' logos to his website, whether they had joined or not. It may have led to some Cease and Desist letters (or Conversation and Discussion letters, as he called them), but it also led to considerable growth.

If you're about to launch a marketplace or are struggling to get it off the ground, listen to this episode and see how Derrick did it.  

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When you're selling to consumers or small businesses, you can put up an MVP, generate traffic, and watch the money roll in. Not so for enterprise. Enterprise means long sales cycles, procurement departments, security audits, pilots, and many more hurdles. 

How do you get your first enterprise sale? How do you convince a company 1000x your size to take a risk and work with you? Corey, the founder of Sensibill, had to sell to one of the most complicated and heavily regulated enterprises of them all: banks. And he got it done, securing multiple pilots prior to getting funded.

If you're working on an enterprise product and are starting to speak with customers, this is the episode for you.

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Most startup founders recognize they need advisors. The question is who do you get, how do you get them, and how do you structure it all? In this episode, Darryl shares his framework for how to set up the perfect board of advisors.  

It starts by imagining that you're five years in the future once your startup is a huge success
and asking yourself- what are all the key pieces that are required? From there, Darryl methodically targets advisors that will help with each of the key pieces. He discusses how to get in front of them, how to convince them to join, and how to structure the advisory board.

As a startup founder you will need advisors to help on your journey. Listen to this episode to learn how to do it right.

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Running a startup is hard. Doing it alone, especially when it's your first time, can be downright tortuous. 

Lindsey started off on her own, without much of a network in the startup scene in Toronto. Not only that, as a business type she didn't have the skills needed to build a prototype, let alone the full product. On this episode, she discusses how she methodically set out to find her co-founder through three steps: networking, networking, networking.

If you're a solo founder looking for your second half, you'll want to give this a listen.

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For even the most successful startups, finding product-market fit is often a long journey and Klipfolio was no exception.

Founders often feel that one more feature, one more UI change will get them to product-market fit. The reality is that the path to PMF is more of a step function. If your first product doesn't quite get you there, a small change is unlikely to get you the results you're hoping for. You likely need to dramatically change your product or even your market.

In this episode, Allan shares the story of how Klipfolio went from consumer to enterprise and back to SMB before finally finding real product-market fit. He shares lots of clear details on what true product-market fit feels like. 

If you're a founder of a company that hasn't quite made it beyond PMF, you'll want to check this out.

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It’s one thing to work hard. It’s another to work hard with a well-researched destination in sight. 

In this episode of The Product Market Fit Show, Rob Boukine gets real about the mistakes he made in his early days as cofounder of Noibu and dives deep on how he pivoted his business. He discusses the importance of using customer discovery to ensure your products are “need to have” rather than “nice to have”. 

If you’re working hard but nothing is working out as expected, perhaps his advice on tracking down the right pain point will hit home. 

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