Before introducing a new product feature, it’s essential to first understand the problem you're trying to fix. In this episode of The REWORK Podcast, 37signals’ co-founders Jason Fried and David Heinemeier Hansson share a recent experience designing a new feature in HEY. During the process, the team pivoted and changed direction, resulting in a better design.

Key Takeaways:

• 00:44 – The original product design plan and what changed along the way
• 02:31 – The difference between specifying the outcome and diagnosing the actual problem
• 06:27 – The design meeting where the team got to the root of the problem
• 08:32 – Why executive involvement early in the process adds value
• 13:39 – Pivoting on an original idea while maintaining the original appetite
• 16:04 – Creativity often comes when you've hit a roadblock
• 20:07 – The power of Power Through New 

Links and Resources:

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HEY World | HEY

The REWORK podcast

The Rework Podcast on YouTube

The 37signals Dev Blog

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@37signals on X