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In this episode, Den sits down with Adam Forgione, the founder of New York-based PennyLane Productions. Adam's one of those rare film production guys who's cracked the code to "working ON your business" instead of "working IN your business."

Here's a sneak peek at what you'll hear:

• Adam's "3 Blocks" approach to running a video production business. (This approach will help video guys run their business instead of their business running them. In other words, it will give you the basic blueprint to avoid having a "tail-wagging dog" business. - 1:30)
  
  
• Why the average video freelancer almost needs to have a brain lobotomy to overcome their hang-ups with sales and marketing. - 6:20
  
  
• How to set and achieve your business goals without feeling like a one-eyed cat watching two mouse holes. (Here's Adam's methodology for doing just that... - 7:30)
  
  
• A “quick and dirty” guide to social media marketing. (Hear about Adam's social media marketing strategy at 8:45)
  
  
• The “3-letter word” that can bring your video business a swarm of online leads who are eager to hire your services. - 10:30
  
  
• Instagram Reels vs Stories - which works best for marketing your video business? (Hear Adams's thoughts at 13:20)
  
  
• A totally underrated social media platform that even pro marketers overlook. (If you're not promoting your film production business on this platform... you should be! - 14:00)
  
  
• The video nerd's guide to social media marketing. - 15:00
  
  
• A case for documenting your social media marketing. (Doing this can bring you a surprise benefit when talking to prospects. - 16:30)
  
  
• 2 “not-so-easy” (but very effective) marketing tips for getting far more likes, comments, and shares on your LinkedIn posts. (One tip will take some good ol fashioned work ethic. The other will take some serious stones. - 18:00)
  
  
• A classy and dignified way to post provocative and controversial marketing content that will very likely get your video business mucho attention. - 20:00
  
  
• Adam's fiery rant about today's companies and their almost non-existent customer service. - 22:00
  
  
• Den's beef with one of Australia's prominent airlines. - 23:00
  
  
• A raw and no B.S. look at customer service in a highly automated tech world. Here's how to keep that human touch. - 26:00
  
  
• A little-known website for those who go nuts at automated customer service and just want to speak to a real human being. - 29:00
  
  
• Stupid-simple ways to win over and retain clients. (This is overlooked by most video guys. - 32:00)
  
  
• How to use your phone to impress the hell outta your prospects and clients. - 33:00

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