The customer experience has never been more important than it is today. Why is that? d Because consumers and enterprises are no longer just evaluating their needs based solely on a product’s pros and cons. Instead every purchase decision is being thought through on multiple levels, including whether or not a product is the right fit for personal and professional needs, and looking into the deeper value of a product as it relates to the bigger picture of a company. Simply put, if you are not placing an emphasis on delivering the best possible customer experience to make those decisions easier and more seamless, you’re fighting an uphill battle from day one.

“From a competitive perspective, everyone's upping their game. Everyone's wanting to provide that latest, greatest experience and capability for our customers. As the technologies have evolved, particularly around things you can do in platforms, the opportunity for a digital experience is much more customer-driven now than ever before.”

Mark Arnold is the Vice President of Digital Customer Experience at HPE Pointnext Service, a support and services arm of Hewlett Packard Enterprises. On this episode of IT Visionaries, Mark dives into the changing needs and expectations of customers and why the experience you give them has to rise to new levels. Plus he explains why IT support centers such as call centers are having a harder time meeting consumers’ needs.

Main Takeaways

• The One True King: The only way for companies to build a true digital customer experience is for those experiences to be completely tailored to the client or the person they are serving. This may sound simple in today’s day and age, but IT support centers, such as call centers, still struggle being able to tailor their customer service to the person they are speaking with.
• So Lonely, I’m So Lonely: One of the key reasons that IT support centers struggle with being able to personalize information is because the system is not constructed in a way that allows for the easy transfer of information. Removing the silos that are currently constructing this process is the only way to make it better.  
• A New Driver for Success: From a customer perspective, the level of competition within the marketplace has risen to a point where the product by itself is no longer the reason that a customer makes decisions. Now, those decisions are being made in conjunction with how the buyer perceives the service experience and the offerings you are able to make them.

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