Dan and Ty Byrd, Byrd Cattle Co., Red Bluff, Calif., say that the best grazing land in the United States comes with its own set of challenges. From the state’s political climate to other land uses threatening to shrink their customer base, they know providing good genetics is only half of the strategy to getting repeat customers. They’re active in marketing customer calves, too.

The father-son duo shares their experience in growing from a show cattle project to selling commercial bulls in an operation that now also includes female and embryo sales. Tune in to hear about everything from where they were on 9/11 to how the work gets done on their multigenerational ranch.

HOSTS: Mark McCully and Miranda Reiman 

GUESTS: The father-son combo of Dan and Ty Byrd raise 350 registered Angus bulls in north-central California near the town of Red Bluff. Their customers are primarily commercial cow-calf producers in the Western states.  

Dan and his wife, Chris, started the cattle operation decades ago. Their children Ty and Brooke were active in the National Junior Angus Association, showing across the country. Ty came back to the family ranch following a short stint in private industry out of college, and they changed up the business model to focus on selling bulls. Today, he and his wife are raising two children on the ranch. They host an annual bull sale in the spring and a female sale in the fall, and have added embryo sales in recent years.  

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