What do manufacturing organizations need to consider on the marketing front as we head into the new year? In this solo episode, I’ll take you through the marketing playbook we use for our manufacturing clients at Gorilla. Join us as we discuss:

• Becoming the expert resource for your audience
• Capturing existing demand and creating new demand
• The 4 pieces of our marketing framework: the Road Map, the messaging strategy, the content and the campaigns
• How do you quantify the effectiveness of your marketing efforts