What if you think you're a strategist who happens to write but you're really a writer who happens to do strategy?

Claire Strickett is a senior planner at one of the world's best agencies adam&eveDDB. In London. She writes all day every day - research debriefs, workshop agendas, presentations, and creative briefs. But she just co-wrote a book with Bert Blaize. It's about food and wine and it's called "What Wine When: What to drink with the food you love".

So we investigate the difference between being a strategist who writes and a writer who does strategy.

You can find Claire on Twitter here: https://twitter.com/clairestrickett

You can find "What Wine When" here: https://www.amazon.co.uk/dp/1529104858/ref=c

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Find the book "Strategy Is Your Words" and 100 strategy classes at Sweathead here: http://www.sweathead.com