Rodolfo Estrada is a fresh new planner at BBDO in Guatemala. He recently took The Sweathead Strategy Accelerator, our 6-week strategy course. And I thought his work was worth sharing.

In this episode, Rodolfo takes us through his response to a hypothetical brief. The task was to get heavy drinkers to consider Vivitrol as a way to cut down their drinking. Vivitrol is a monthly needle in the butt (although there are pill versions of the drug, too - eg Naltrexone). It claims to turn down the opioid receptors in the brain, to reduce the endorphin rush that heavy drinkers feel after their first few drinks and then chase for the next few hours with more drinks.

You can find Rodolfo here:

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https://sweathead.com/products/the-sweathead-strategy-workshop/

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