Call tracking is a tool that allows businesses to track and analyze phone calls from customers, and this is especially critical for dental practices. By analyzing call data, practices can gain insight into patient behavior, preferences, and pain points. These insights can then be used to improve customer service, optimize marketing strategies, and enhance the overall patient experience. In this episode, Gary shares his personal experience and explains why call tracking is crucial for a dental practice's success. He also reveals how call tracking can provide valuable insights into a practice's performance and shares tips on how to enhance call tracking metrics.