What’s the unique approach nonprofits have when it comes to landing press opportunities?

In the current media landscape, we’ve been told it’s getting harder to stand out (but it doesn’t have to be!)

Danielle Finck is a seasoned PR savant and the founder and CEO of Elle Communications. This episode peels back the layers of the media landscape's evolution, revealing how traditional forms of storytelling are vying for attention in a sea of content, and how brands and media are adapting to connect with their audiences genuinely. 

The art of PR is more than just a game of numbers, and there are NO shortcuts – it's about nurturing authentic relationships and human connections. Danielle shares so many incredible insights around how to stand out when pitching journalists, the surge of op-ed prominence and “news fatigue”, and the refreshing emergence of solutions journalism. 

The big takeaway? Human-centric stories are pivotal if you want to engage with more diverse audiences. 

Resources & Links

• Join me May 15-16 in Chicago at Collaborative by Classy to explore the future of fundraising, connect with like-minded leaders, and leave with proven strategies to raise more for your mission! Get your ticket here: https://bit.ly/49opxd0 Use code: POSITIVEEQUATION for 10% off
• Connect with Danielle on Instagram and on her website, Elle Communications.
• Want to make Missions to Movements even better? Take a screenshot of this episode and share it on Instagram. Be sure to tag @positivequation so I can connect with you.

LettrLabs is the proud presenter of Missions to Movements. 

LettrLabs helps nonprofits build lasting donor relationships through real, handwritten mail that’s fully automated - turning moments of intent into meaningful connection. From thank-yous to impact updates, they help you cut through with mail donors actually open, remember, and trust.

The Monthly Giving Builder: Generate your comprehensive monthly giving plan and build your program step by step - with a guided companion working alongside you from start to finish. 

Let's Connect!

• Send a DM on Instagram or LinkedIn and let us know what you think of the show!
• My book, The Monthly Giving Mastermind, is here! Grab a copy here and learn my framework to build, grow, and sustain subscriptions for good.
• Want to book Dana as a speaker for your event? Click here!