So, who is Reid Kinnett....and what makes him passionate?

1. Reid Kinnett uses DNA testing to confirm the authenticity of indigenous Vitis vinifera grapes.

2. Reid swapped 15 cases of wine for his first ton of grapes in 2021.

3. Reid Kinnett blends a little Petite Syrah with his Zinfandel to enhance its profile.

4. Reid Kinnett is involved in making Zinfandel with no residual sugar, focusing on an acid-driven and medium-bodied profile.

What you will learn in this podcast.

In this insightful episode of "Wine Talks," host Paul K engaged with guest Reid Kinnett in a thought-provoking discussion about the evolving landscape of wine production in California. Reid, an experienced assistant winemaker participating in Zinfandel and Napa Valley Cabernet productions, shared his journey from the wholesale trade to owning a successful retail store and now focusing on producing restrained, balanced wines.

The conversation highlighted a shift back toward more structured, balanced wines in California, moving away from the extremely opulent styles of the late '90s and early 2000s. The episode also touched on the challenges of maintaining authenticity and expressing terroir. Another interesting topic discussed was the use of alternative packaging like canned wines and tetra packs that aim to reduce carbon footprints and appeal to new consumer bases without sacrificing quality.

Reid and Paul delved into the broader impacts of consumerism on wine production and the importance of understanding the various aesthetic experiences offered by different wines. Discussing marketing strategies, they emphasized the importance of slow growth and establishing a unique selling proposition in a competitive market. The educational and engaging dialogue encapsulated the traditions of winemaking while highlighting modern innovations in the industry.