I have been selling direct to the consumer in the wine trade for over 35 years. The industry certainly is not what it was; in some ways, better, in other ways, not so much. I've seen it all...well, at least most of it.
The month and year I started with the Original Wine of the Month Club, my father was featuring a Romanian wine; mind you, Romania was still under Soviet rule. In this episode, I speak with Dr. Marinella Ardelean, expert on Romanian wine.
I have to tell you, having Marinella Ardelian on the show took me back, and not just because she reminded me that the first Romanian wine I ever sold—way back in 1989—was a $2.50 Sauvignon Blanc from a winery called Premiat. There's something poetic about opening an episode by unearthing an old newsletter my late father wrote about that wine, especially since it was the same month I joined the family business. Wine really does have a way of sharpening your memory. The nose, the flavor, even the price tag—they stick with you.
The conversation started with that kind of serendipity, but Marinella Ardelian quickly brought us to the present. She's based in Venice, waves the flag for Romanian wine, and has this bright, unfussy way of making big topics feel accessible. I love guests like that—insightful without being pedantic, and uncannily good at weaving personal experience into global perspectives.
Right off the bat, she fine-tuned the narrative: Romanian wine doesn't need to come "back" to the world stage, it needs to stand in the spotlight it deserves, shoulder to shoulder with France and Italy. I'll admit, I never would've guessed Romania is now in the top six worldwide for vineyard acreage—and domestically, folks there are still drinking 30 liters a year! Sure, the numbers dance around a bit, but the underlying story is about a country with real wine culture.
We spent a little time reminiscing about the communist days, when the government controlled everything and Vinexport was king. But the part that struck me most was her clear-eyed take on why Romanian wine isn't chasing the bottom shelf in America. "Romanian wines are not cheap," Marinella Ardelian declared, and she meant it. With high domestic demand and only a sliver of production exported, those who do ship overseas bring quality, not just volume. She's keen on stories and education—Romanian wine, she said, needs context, not just curiosity.
This segued beautifully into the broader question of how a wine region markets itself. Marinella Ardelian made a compelling case: you can't just sell the wine, you have to sell the country. Romanian wine, for her, is inseparable from Transylvanian castles, farm-to-table food, and the dramatic scenery. I found that refreshing. Too often, we get obsessed with varietals and forget there's a living culture behind every label.
She also explained that since the fall of communism in 1989, a whole generation of winemakers has embraced indigenous grapes like Fetească Neagră—known as the "Black Maiden"—with all the finesse of Pinot Noir and the spice of Syrah. That's the kind of local color I live for. And with the second generation now taking the reins and forming actual cooperatives (something even Armenia, my ancestral homeland, struggles with), you can sense something big is building.
Wine tourism, she told me, is finally taking off in Romania. Visitors can ride horses, hunt mushrooms, and sip estate wines in places that wouldn't be out of place in Bordeaux or Barolo. That's the future—experience, narrative, and authenticity.
If there's a takeaway, it's that Romanian wine is at a crossroads, one foot in ancient soil, the other in the modern world. Marinella Ardelian has a vision for both—and I left our conversation convinced it's only a matter of time before the rest of the world catches on. I can't wait to revisit this story in a few years and see how far it's come.
Apple: https://podcasts.apple.com/us/podcast/wine-in-romania-meet-the-expert-and-wine/id1462215436?i=1000647229708
Spotify: https://open.spotify.com/episode/2kiWrgS5fH8p85I6iS6Gnp?si=McZCVWPEQ6W9T-3jfGGMCQ
Wine Talks: https://www.winetalkspodcast.com/wine-in-romania-meet-the-expert-and-wine-comtessse-marinela-ardelean/