Brand USA was established in 2010 to market the U.S. as a tourist destination. Think the Las Vegas strip, Mount Rushmore, the Smithsonian and even Whitehaven's Hernando's Hide-A-Way. Joining us today is new business reporter Noah McLane, who took us to Whitehaven to talk about the historic bar.

Plus:

• The Memphis Safe Task Force faces a lawsuit over First Amendment rights and high arrest numbers
• The tax season drumbeat grows louder at City Hall
• The LUCB is considering four planned developments
• A Memphis advisory board finalizes 11 community priorities for a $3 million AI fund
• North Memphis is about to have Jazz and Blues
• The extension of Nail Road in DeSoto County is open