February 04, 2021

A/B Testing to Increase App Downloads

1 hour 11 minutes

A/B testing your app store listing is an important strategy to growing your organic downloads.

This week is you will discover what elements should you test first, what's more important for screenshots - the messaging or the graphics, and so much more.

Our guest is Lina Danilchik is the Marketing & Communications Manager at SplitMetrics.

Topics Covered:

02:14 A/B testing on the app stores

03:27 What elements should we test first?

04:43 A/B Testing App Icons Increase Downloads by 20%

16:22 CBT Good App Audit

17:14 What’s more important for screenshots - the messaging or the graphics?

36:32 How much value is there in having a video on the app store listing?

33:21 Does ASO work without paid ads?

40:54 Localization can increase downloads by 40%

43:52 Avatarity App Audit

55:09 Color Noir App Audit

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

B7DEV.com is the app development firm dedicated to helping entrepreneurs go from app idea to success because they understand startups and don’t charge you huge fees just to get your app off the ground. Learn more at B7Dev.com

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YouTube: AppMasters.com/YouTube

Instagram: @stevepyoung

Twitter: @stevepyoung

Facebook: App Masters

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...more

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By Steve Young

4.7

136136 ratings

February 04, 2021

A/B Testing to Increase App Downloads

1 hour 11 minutes

A/B testing your app store listing is an important strategy to growing your organic downloads.

This week is you will discover what elements should you test first, what's more important for screenshots - the messaging or the graphics, and so much more.

Our guest is Lina Danilchik is the Marketing & Communications Manager at SplitMetrics.

Topics Covered:

02:14 A/B testing on the app stores

03:27 What elements should we test first?

04:43 A/B Testing App Icons Increase Downloads by 20%

16:22 CBT Good App Audit

17:14 What’s more important for screenshots - the messaging or the graphics?

36:32 How much value is there in having a video on the app store listing?

33:21 Does ASO work without paid ads?

40:54 Localization can increase downloads by 40%

43:52 Avatarity App Audit

55:09 Color Noir App Audit

SPONSORS

From Apple Features to ASO to influencer marketing, you will learn all the tools and tactics to make it in the app space. Learn more Appmastersacademy.com

***************

YouTube: AppMasters.com/YouTube

Instagram: @stevepyoung

Twitter: @stevepyoung

Facebook: App Masters

***************

...more