This archival talk was delivered at the Esalen institute in September of 1966 by famed American psychologist Abraham Maslow, best known for creating Maslow’s hierarchy of needs, a theory of psychological health predicated around the idea that the most basic or pressing needs, like food, safety and security, must first be satisfied in order to address needs such as love and belonging, esteem, and finally, self-actualization. Maslow and his school of humanistic psychology was extraordinarily important for Esalen’s development in its early years. Maslow's curiosity about the psychological development of basically normal and healthy individuals in part formed the foundational approach of Michael Murphy and Dick Price’s programming for Esalen. In this speech, Maslow expounds upon what he calls B values, short for Being-values, among them goodness, beauty, uniqueness, Justice, simplicity, and richness. He also explores motivations, metapathologies, and truth.