As an international businessman, Roger brings a unique and proven perspective on what it takes to connect with customers. His knowledge of Asian markets and of business in general is freely shared. His insights on how to integrate cultural concerns with business requirements have helped many organizations, including yours, if you watch this podcast today. 

With Guest Roger McDonald:

Managing Director & Owner | Revitalization

Listen to this episode to learn:

Why revenue growth is not a goal, but a byproduct of successful strategy 

What key conversation point to address in order understand your customers needs

Why our internal departments can not function as silos, including marketing, sales and operations

Learn more at trueinfluence.com

Originally published September 22nd, 2020

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CEOs and channel leaders turn to Marcus Cauchi for the framework, strategy and tools to develop and sustain productive, mutually beneficial partnerships. With his help, disruptive technology founders build profitable global sales operations fast, without the wheels coming off. Catch this episode for immediate techniques to dramatically improve the quality of your prospecting.

With Guest Marcus Cauchi:

HyperGrowth Expert and Fractional CRO 

Listen to this episode to learn:

How to change your customer relationships as a B2B seller to benefit the buyer’s process

Why more is not better; better is better in communication touch points with customers

Why B2B sellers will only perform to the level they see themselves at conceptually 

Learn more at trueinfluence.com

Originally published September 16th, 2020

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With so many of us working, marketing and selling virtually, the world has become screen-sized. Digital business is on the rise, and for global marketers, this puts renewed emphasis on the challenges of reaching a wider set of buyers. Sit back and learn from an expert with deep experience in communicating with global audiences. 

With Guest Wendy Pease:

Translation Expert | President of Rapport International

Watch this episode to learn:

How to reach wider audiences by using native languages and the value of emotional connection

How to expand your business through global marketing and communication and where to start

What to consider in an SEO strategy for global marketing

Learn more at trueinfluence.com

Originally published September 15th, 2020

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Peter leads the charge for global sales and customer success at True Influence. His expertise in managing global and virtual sales teams, his talent for data-driven technology sales, and his close customer relationships is a formula for hitting aggressive growth targets and record profits. Improve your sales and marketing alignment with the advice in this episode.

With Guest Peter Larkin:

Chief Revenue Officer | True Influence

Listen to this episode to learn:

What challenges and goals have remained consistent during the pandemic

What’s the driving force behind the True Influence virtual sales organization

What a marketing cloud can accomplish from a sales perspective

Learn more at trueinfluence.com

Originally published September 10th, 2020

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Innovation without planning doesn’t get you very far. That’s the motivation behind the serious planning at True Influence. CFO Michael VanPatten conceptualizes productivity innovation and oversees its implementation. His strength in catching trends well before they become standards adds weight to his strategic guidance. The “CFO of the Year” Finalist is known for taking on the tough projects. Highly credentialed himself, he’s taught MBA classes in finance, marketing and management and authored several articles. See what you’ll learn in this episode.

With Guest Michael VanPatten:

Chief Financial Officer | True Influence

Watch this interview to learn:

How True Influence prepares for a fiscal year and what you might want to consider

How we evaluated our plan when the pandemic hit in March (and continue to do so)

What business structures helped us react quickly and how to be more agile as an organization

Learn more at trueinfluence.com

Originally published September 9th, 2020

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For authentic sales strategies and modern selling skills, no one is more on point than coach, consultant and trainer, Liz Wendling. Find out why NOW is the time to reset lead conversion and update your virtual and face-to-face sales approaches. Liz shares insights and advice to help you create a predictable flow of amazing clients and income.

With Guest Liz Wendling:

Sales and Business Development Consultant | Author

Watch to learn:

Why there’s not just one method for selling as yourself in the B2B space

How your language may hinder communication and why you might not gain customer interest 

Why creating an equal relationship between customer and seller changes your outcome

Learn more at trueinfluence.com

Originally published September 8th, 2020

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Eli speaks to marketers across the globe, and his columns appear in Search Engine Land, Marketing Land and Search Engine Journal. Outlets from the Huffington Post to the Y Combinator blog feature his work. Clients like Shutterstock, Quora and Zendesk benefit from his global SEO strategies to grow organic visibility at scale. Got your attention yet? Yes, this podcast will be that good. 

With Guest Eli Schwartz:

SEO Strategy & Growth Consultant and Advisor | Keynote Speaker

Watch to learn:

How SEO spend has changed and how to strategize for it internally 

Why investing in an SEO product manager helps clarify your brand and messaging

How to decide if investing in SEO is the right fit for your company

Learn more at trueinfluence.com

Originally published September 3rd, 2020

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Brian is a true visionary when it comes to virtual work and to marketing and sales. It’s no surprise he received the 2019 B2B Innovator People’s Choice Award. His vision and methods also laid the foundation for the category “Intent Monitoring” at a time when the concept was still new to demand generation leaders.

With Guest Brian Giese:

Co-Founder & Chief Executive Officer | True Influence 

Watch to learn:

One CEO’s unique, long view of building a successful virtual company

What kinds of employees should you hire for your virtual company?

Balancing personal and professional life when your workspace is home

Learn more at trueinfluence.com

Originally published September 2nd, 2020

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If you’re feeling out of your marketing comfort zone these days, you’re not alone. If you still have tough revenue goals in a challenging market, Mike Couch understands. Mike works with some of the largest revenue-generating companies on the planet, using technical and marketing automation expertise to solve problems and hit goals. Join to get advice from this martech pro.

With Guest Mike Couch:

Managing Partner and CEO | Couch & Associates 

Watch to learn:

Why companies consider building solutions instead of using what’s available

What holds companies back from building their own solutions

What clues indicate sales and marketing resources and solutions might be nearing digital decay 

Learn more at trueinfluence.com

Originally published September 1st, 2020

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This pretty much sums up Joel: “I help B2B companies convert more visitors into leads and sales with copy that makes apathy impossible.” Apathy will be impossible for you, too, after watching this engaging exchange about case studies. He brings hard-hitting common sense advice that B2B marketers must hear.

With Guest: Joel Klettke

Founder and Partner | Case Study Buddy 

Watch to learn:

Why you need as many case studies as there are pain point objections and funnel outcomes 

The one question to ask after a product purchase and onboarding to best connect with the customer

How a Before, During and After set of questions leads to a stronger story 

Learn more at trueinfluence.com

Originally published August 28th, 2020

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