From the trenches of education, Tyler pivoted mid-life and landed right where he wanted to be: leading an Agile team of customer experience pros. Watch to learn how to make your messaging consistent throughout your entire organization and refine your focus around the buyer’s journey.

With Guest: Tyler Sellhorn

Director of Customer Experience | Hubstaff

Watch to learn:

Why marketing and sales alignment leads to well-educated buyers and fewer steps on their journeys

Why orienting time and resources toward end-of-the-funnel can increase revenue

Why sales directors should cultivate an educational, helping mindset with customers

Learn more at trueinfluence.com

Originally published August 27th, 2020

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With his deep background in data and how to use it, Pat is a true “datarista”. His experience includes roles at SalesForce, Jigsaw, Accudata and of course, Datarista, a PaaS for the $18 billion sales and marketing data industry. Watch to learn from an extremely knowledgeable marketer and an expert in database, analytics and modelling.

With Guest Pat Sabatino:

Founder & CEO | Datarista

Watch to learn:

How data development creates new use cases in different systems 

How integrating data into business processes drives revenue through “econometric” personas

Why B2B marketers have shifted from single campaigns to automated drip campaigns and how that affects data 

Learn more at trueinfluence.com

Originally published August 25th, 2020

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If you want proof Evan Knox and his team know how to get a brand on target, stand out with an attractive experience and drive consistent action, just visit the Caffeine Marketing website. All the best practices are there, including some you probably didn’t think of. This is the kind of fresh, but practical thinking you’ll hear in this episode. 

With Guest Evan Knox:

Founder of Caffeine Marketing | StoryBrand Guide

Watch and learn how to:

Look past the “curse of knowledge”

Go from “cute and clever” branding into actionable understanding

Redeploy employees and teams now if your business has changed 

Learn more at trueinfluence.com

Originally published August 20th, 2020

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The timing of this conversation couldn’t be better, because data couldn’t be bigger. Who wouldn’t want to hear what’s on Phil’s mind these days, when it comes to using data in B2B? In our constant battle to drive revenue and profitability, his advice comes from the experience of co-founding, building and selling two digital media startups, as well as scaling revenue in larger organizations. Dive in.

With Guest Phil Branon:

Data Services & Digital Media Executive, Entrepreneur & Advisor | Branon Advisory Services

Watch this episode to learn:

How data scientists and curators bring different data sets together

Which types of data services provide the most B2B value 

What B2B marketers and sellers miss when using data

Learn more at trueinfluence.com

Originally published August 18th, 2020

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B2B software companies in growth phases need specialized demand gen, and Nemanja and his team understand that world. They help young brands generate revenue and scale inbound and content strategies. Success gets measured by inbound qualified pipeline and inbound closed-won revenue. It’s a simple philosophy that keeps clients happy.

With Guest: Nemanja Zivkovic

CEO | Funky Marketing 

Watch to learn:

Difference between educating leads vs those interested in buying

How subpar content leads to longer sales cycles

How to bring customers into your marketing process for actionable results

Learn more at trueinfluence.com

Originally published August 18th, 2020

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Chris brings a potent combination of chops in Revenue Operations, Growth Marketing and Buyer Enablement. He’s said to provide more free content per day than just about anyone on LinkedIn. Even better, his experience comes from actually trying and doing, not theory. Get ideas on smashing industry norms and how to do things faster, easier and for less money.

With Guest Chris Walker:

CEO @ Refine Labs | B2B Revenue Operations & Growth Marketing

Watch to learn:

Why targeting manager-level individuals helps your marketing succeed

Why companies don't have a sales problem, but a marketing problem in a sales environment 

Where buyers are interested in learning about your solutions

Learn more at trueinfluence.com

Originally published August 13th, 2020

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James is a gifted visionary, who sees trends where others see noise. His team coined the term “Content-Based Networking” in 2018, and he hungers to help others hit their goals through content. James values the importance of relationship building, and connects with countless marketers on a regular basis to share his knowledge, like in this videocast!

With Guest James Carbary:

Founder, Sweet Fish Media | Author “Content-Based Networking” | Executive Producer/Co-Host of B2B Growth (Top 100 Marketing Podcast)

Watch this episode to learn:

Value of an evangelist program for your employees on LinkedIn

Why content-based networking is one the rise 

How to maximize the potential of your existing content 

Learn more at trueinfluence.com

Originally published August 3rd, 2020

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What’s creating problems for your B2B demand gen today? B2B marketers and business owners face a hoard of challenges, and who doesn’t appreciate another set of experienced eyes on a problem? Christian is a go-to resource who helps B2B brands of all sizes find and use their competitive uniqueness. Get his tips in this videocast.

With Guest Christian Klepp:

Co - Founder, Einblick Consulting | Director of Client Engagement | Podcast Host, B2B Marketers on a Mission

Watch this episode to learn:

The value a brand strategist brings during a market shift 

How preparing for things to go wrong protects your strategy when things go right

Why storytelling in B2B hits harder than outright selling 

Learn more at trueinfluence.com

Originally published August 3rd, 2020

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As part of a respected digital marketing agency, Marcio has upped the digital game of multiple Fortune 500 companies. As a marketing pro with an engineering background and an MBA from UCSD, he brings a decidedly different mindset to brand management. His mission: lasting contributions to the profit of companies. Hear what ideas this certified strategist has for you.

With Guest Marcio Barros:

Director of Digital Media | Rabinovici and Associates

Listen to this episode to learn:

Why companies who don’t back off and stay in market see “cold” markets growing

What kinds of campaigns work as companies go “back to business”

The importance of “test and learn” culture for successful campaigns

Learn more at trueinfluence.com

Originally published July 24th, 2020

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What is “quiet selling”? What does “intuitive business” look like? As a mentor and coach, Christine has introduced these concepts to hundreds of startups and entrepreneurs. She knows the secrets of scaling sales teams and improving process efficiency. In other words, you’ll come away from this podcast with fresh ideas that might be just what your organization needs right now. 

With Guest Christine Volden:

Sales & Marketing Consultant | Founder of Soulful Selling 

Listen to this episode and learn:

What you must do differently if customers aren’t buying right now

How to approach long-term sales cycles vs. short term in this changed market

Why virtual motivation for Sales teams is needed and possible

Learn more at trueinfluence.com

Originally published July 27th, 2020

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