Hushly is only one of the businesses Geoff Rego built from the ground up, so wise B2B marketers pay attention when he talks about things like intent, content and leads. His technology helps marketers increase landing page conversions by 50%. Listen to this episode to learn why this is a good time for B2B marketers to “prime the pump” with content.

With Guest Geoff Rego:

Co-Founder & CEO | Hushly

Listen to this episode to learn:

How to operationalize intent data for good CX

The three ways marketers use intent data

Why all “roads” lead to your website

Learn more at trueinfluence.com

Originally published on July 23rd, 2020

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Social media has recognized Ted with awards like #13 on Forbes Top 50 Social Media Power Influencers and #2 on Leadtail Top 25 People Most Mentioned by Digital Marketers. He practices what he preaches -- building enthusiastic, energetic and personal connections. The basis of his philosophy is “Return on Relationship” or ROR. In fact, he wrote the book on it. Learn why he says B2B marketing and sales are missing the big ROR social opportunity.

With Guest Ted Rubin

Photofy CMO | Speaker & Provocateur | Author of “Return on Relationship”

Listen to this episode to learn:

What the “connection economy” means to B2B marketers and sales

How B2B social sharing creates “return on relationship”

Why B2B social engagement is actually easier than in B2C

Learn more at trueinfluence.com

Originally published on July 22nd, 2020

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David combines the best of journalism with the best of content marketing to give his customers the best in thought leadership content. He has a keen eye for what attracts an audience paired with understanding of what’s needed to convert that traffic into revenue. Listen to hear compelling reasons why B2B marketers, sales and buyers need authentic content.

With Guest David Schrieberg:

VitalBriefing CEO & Co-Founder | Forbes Columnist | Pulitzer Prize Winning Journalist

Listen to this episode to learn:

Why authenticity and transparency are vital to B2B brands

How to drive ROI based on specific goals and audiences

What thought leadership content should really be about

Learn more at trueinfluence.com

Originally published on July 21st, 2020

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As a strategic and tactical leader, Tim has a rich background in go-to-market strategies. He’s noted for empowering and engaging globally distributed teams and building trust across both internal and external organizations is a strength. Hear him talk about the role of authenticity in leadership and in marketing.

With Guest Tim Schneller:

Head of Global Channel Marketing | Honeywell

Listen to this episode to learn:

How to use intent data for an authentic response

Why companies must cultivate their emotional Intelligence

The impact COVID has had on engagement metrics

Learn more at trueinfluence.com

Originally published on July 17th, 2020.

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When marketers navigate the complexity of B2B demand generation, Laura Ramos is one of the guides they consult. Her research drills down into organization, technology, processes and customer experience. She shows CMOs how to connect the value of digital with buyer behavior, markets and channels. Hear her thoughts on leading people back to business through a field of distractions.

With Guest Laura Ramos:

Vice President, Principal Analyst | Forrester Research

This is part of our "Back to Business" Series hosted by True Influence's CEO Brian Giese

Listen to this episode to learn:

Why the Digital Age is really the Age of the Customer

What key principles have lead-focused marketers missed

How buyer behavior is driving the rise of the buying group

Learn more at trueinfluence.com

Originally published on July 16th, 2020.

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Sheryl’s credentials include being named one of the “30 Most Influential Women in Martech” and a PRTech Award. Known as the "CMO Whisperer," she’s the voice of experience, having touched every aspect of corporate marketing in many industries. Listen and learn how to plan and accelerate your strategy as the economy reopens.

With Guest Sheryl Pattek:

VP, CMO Executive Partner and Program Leader | Forrester

This is part of our "Back to Business" Series hosted by True Influence's CMO, Kay Kienast.

Listen to this episode to learn:

What two areas will challenge CMOs as we come out of COVID

How data drives GTM efficiency and customer intelligence post-COVID

The dramatic shift she recommends to CMOs around staffing

Learn more at trueinfluence.com

Originally published on July 15th, 2020.

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When Stealth was founded 25 years ago, who would have guessed the company’s services would be essential during a global pandemic. Stealth is one of NYC's preeminent Internet gateways, and they had to react quickly to customers’ changing connectivity needs in the middle of their own business challenges. Here’s how they got in the game.

With Guest Shrihari Pandit:

Founder, President and CEO, Stealth Communications

This is part of our "Back to Business" Series hosted by True Influence's CEO, Brian Giese.

Listen to this episode to learn:

How to analyze viewpoints of buying group members in telco

How to spot metrics and intent activities that signal a business need

Why B2B marketing comes down to your product’s value to a business

Learn more at trueinfluence.com

Originally published on July 14th, 2020.

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Melinda helps companies figure out what’s next in data, digital marketing, SEO and more. She says marketers shouldn’t just jump in and do what everyone else is doing. Think about how you’re going to be different and what value you’ll add to the conversation. What she learned for herself she shares with you in this episode.

With Guest Melinda Byerley:

Founding Partner - Timeshare CMO | Host - Stayin’ Alive Podcast | Guest writer - VentureBeat

Listen to this episode to learn:

Three things marketers leaders must do, besides excellent work

How she came by her respect for stories as a marketing tool

How to be different in a crowded space

Learn more at trueinfluence.com

Originally published on July 13th, 2020.

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When Tauseef says Marketers and Sales must be “Digital first,” he doesn’t mean email and social media. It’s about creating engaging digital experiences to drive buyer journeys. His company has helped clients pivot with this crisis, modify demand generation and stay focused on the “Why’s.”

With Guest Tauseef Muhammad:

Head Of Mindtree Global Marketing & Demand Generation | Award-winning professional | Tech | ABM | Digital | Brand

Listen to this episode to learn:

How to focus on the “why’s” and maximize growth today

Why Sales and Marketing must be “digital first” for engagement

How to reduce costs, improve throughput with hyper-automation

Learn more at trueinfluence.com/

Originally published on July 10th, 2020.

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“Demandgen Dave” represents a new breed of strategic and technical marketing automation consultants. A digital marketing pioneer, he remains at the forefront of modern demand generation. Now he advises marketers to hit the throttle and get back in the market. Learn what methods and technologies he recommends for driving growth.

With Guest David Lewis:

Founder, CEO DemandGen Int’l | Author of “Manufacturing Demand” | Host of DemandGen Radio and DemandGen TV

Listen to this episode to learn:

Why everyone is your competition in a noisy world

Why marketers must always be prepared to defend their budgets

Why analytics and data remain B2B marketing essentials

Learn more at trueinfluence.com/

Originally published on July 9th, 2020.

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