Deborah helps CEOs grow businesses from the marketing side. Unlike most consulting firms, her CMOs (Chief Marketing Outsiders) embed within the CEO suite to define the vision and turn it into growth. Hear why she’s a believer in keeping strategies actionable and using analytics to jump on areas of slow growth. 

With Guest Deborah Fell:

Area Managing Partner and 

Outsourced CMO | Chief Outsiders

Listen to learn:

Why reassessing your value proposition leads to truly informed actions 

How to pay urgent attention to real-time campaigns -- your competition isn’t sitting still!

What questions should B2B marketers ask of leadership in a downturn

Learn more at trueinfluence.com

Originally published July 20th, 2020

Learn more about your ad choices. Visit megaphone.fm/adchoices

Chris brings a potent combination of chops in Revenue Operations, Growth Marketing and Buyer Enablement. He’s said to provide more free content per day than just about anyone on LinkedIn. Even better, his experience comes from actually trying and doing, not theory. Get ideas on smashing industry norms and how to do things faster, easier and for less money.

With Guest Chris Walker:

CEO @ Refine Labs | B2B Revenue Operations & Growth Marketing

Listen to this episode to learn:

Why marketing “staples” aren’t satisfying and when to take risks on fresh ideas

How to focus on your whole system towards content marketing and thought leadership 

Why revenue matters over leads when deciding internal budget and resources

Learn more at trueinfluence.com

Originally published July 20th, 2020

Learn more about your ad choices. Visit megaphone.fm/adchoices

Alex’s career has focused on growth, marketing, brand transformation and change management for top financial organizations and other businesses that support them. In each role, his top concern has been knowing the importance of the consumer's physical and digital journey and experience. He’s helped companies meet their goals by unleashing data-driven technology solutions. Listen to this episode for ideas on how you can do the same.

With Guest Alexander Brockman:

VP of Sales & Marketing at CSG Solutions

Listen to this episode to learn:

How blending data into your strategies takes you from “boiling the ocean” to targeted introductions and conversations 

Why empathy can be tricky and what tactics to use for truly understanding your customers 

What’s your “blue ocean” - your offering and your persona in a changed market

Learn more at trueinfluence.com

Originally published July 20th, 2020

Learn more about your ad choices. Visit megaphone.fm/adchoices

As a prominent industry analyst and thought leader, Laz brings unparalleled expertise, including eight years as an analyst covering the B2B channel marketplace. His teams have published extensively on channel management, partner recruitment, enablement and lead generation. His goal is transformative frameworks for clients to drive adoption of better channel management practices. Listen to this episode for ideas for your channel programs.

With Guest Laz Gonzales:

Chief Strategy Officer at Zift Solutions

Listen to this episode to learn:

Why data and the correct tools are essential for marketing

Why reassurance for the buyer is key to pipeline acceleration 

How to become a conduit of information in your industry

Learn more at trueinfluence.com

Originally published July 20th, 2020

Learn more about your ad choices. Visit megaphone.fm/adchoices

In this episode, Tien Wong shares the positives of virtual networking meetings and pitches, as B2B marketers are forced to focus interactions online. Listen to learn how your business can press into the new opportunity of automation technology.

With Guest Tien Wong:

CEO at Opus8 | Founder and Host of The Big Idea, CONNECTpreneur Forum

Listen to this episode to learn:

The power of virtual networking events and pitching for worldwide opportunities

Key points of being a successful networker

Why it’s impossible to hack the concept of “trust” in our B2B industry 

Learn more at trueinfluence.com

Originally published July 8th, 2020

Learn more about your ad choices. Visit megaphone.fm/adchoices

Vilavanh Sanginthirath’s career spans major organizations to startups, so her advice on growing a business comes from broad experience. She serves as advisor and mentor for startups, and her company created a platform for entrepreneurs to build pitches and compete for investments. Listen to hear advice about pivoting B2B marketing during the pandemic, and what are the positives that can come of that. 

With Guest Vilavanh Sanginthirath:

Founder of Innovations City | Non-profit Board Member | Innovative Strategist 

Listen to this episode to learn:

How data saves B2B marketers time and resources

How she uses intent data and monitoring to guide strategies

How to target “diamonds in the rough”

Learn more at trueinfluence.com

Originally published June 30th, 2020

Learn more about your ad choices. Visit megaphone.fm/adchoices

With his impressive track record in media and marketing leadership, Tony has a distinct view of digital transformation’s impact on Sales and Marketing. He believes that digital transformation has lagged in Sales, and even with tools like LinkedIn, B2B sellers struggle with being authentic and prepared to engage. Listen for sound advice on what you need to do to catch up.

With Guest Tony Uphoff:

Thomas President and CEO| College and Board Member | White House Guest Speaker | Frequent News Media Guest

Listen to this episode to learn:

What's the biggest hurdle in B2B social engagement today

Why friction is both the opportunity and the problem

How to create a no-friction zone for Sales communication

Learn more at trueinfluence.com

Originally published June 30th, 2020

Learn more about your ad choices. Visit megaphone.fm/adchoices

Masha brings to the table 15 years of marketing experience and highlights benefits of efficient testing tools and strategy. She says there’s value not only in seeing what’s working, but also knowing where your pain points are. Some of those tools include intent data, and Masha highlights the power it has to help you find your hidden ROI. 

With Guest Masha Finkelstein:

Marketing Technology Innovation and Best Practices at Intuit

Listen to this episode to learn:

How to overcome one of the biggest pain points of tracking marketing touches

How intent data use is a team effort - marketing and sales combined 

Why investing in efficient testing tools and testing strategy pays off

Learn more at trueinfluence.com

Originally published July 28th, 2020.

Learn more about your ad choices. Visit megaphone.fm/adchoices

If you struggle with declining website traffic, too few inbound leads, costly ads or content that don't engage, maybe what your brand lacks is empathy. Now more than ever, marketers must use authenticity in communications, and Michael advises that empathy defeats “mean” and leads to more revenue. Listen as he explains how to understand your brand purpose and live that mission in practical ways.

With Guest Michael Brenner:

Founder, CEO & CMO of Marketing Insider Group | Former SAP Marketing VP | Best-selling Author

Listen to this episode to learn:

Why it’s time to “kill the campaign.”

How to choose brand purpose over brand promotion

Why it’s a great moment for educational content

Learn more at trueinfluence.com

Originally published on July 27th, 2020

Learn more about your ad choices. Visit megaphone.fm/adchoices

Meagen is known for quickly optimizing business practices and improving poor performance areas, while developing new strategic imperatives. As a forward thinker, she leverages big data and technology to deliver future growth and sustainable revenue paths. Listen for advice on how to reinvent and go back to “school” to be a stronger brand.

With Guest Meagen Eisenberg:

Chief Marketing Officer at TripActions | G2 Crowd Board Member

Listen to this episode to learn:

Importance of learning when your marketplace has changed

Why it’s imperative to know your messaging and who you are

How they pivoted to be ready with specialized services for clients

Learn more about your ad choices. Visit megaphone.fm/adchoices