Accor is expanding its portfolio of economy hotels in the Middle East as the region shifts toward mass-market tourism, with a particular focus on Saudi Arabia. In India, while domestic and outbound tourism have grown, inbound tourism remains weak due to visa difficulties and reduced government funding for global tourism promotion. Meanwhile, the Chinese social media platform RedNote has surged in popularity among American travelers, offering a new hub for travel inspiration amid uncertainty over TikTok’s future.

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