Liz Farr is a CPA and full-time freelance writer for the accounting profession. Her words have been in Forbes, CFO.com, Accounting Today, and the Journal of Accountancy to name a few. 

Liz is hoping to bring accounting into a more balanced future with her writing partnerships. We discuss how the accounting profession is moving towards automation and how if you don’t adjust you’ll be left behind. Accountants now have the opportunity to offer financial advice and clear reporting to give clients value in a new and exciting way. 

“The org chart of the future for accounting firms is not going to be a pyramid, it’s going to be a diamond shape.” We talk about how automation will reduce the size of the lower strata of admin/staff and increase the quantity and value of CPAs who can act as advisors and who “connect the dots” for their clients. The biggest message I gathered from our chat was that you can’t be afraid to move into the future and protect your biggest retirement asset, your firm.