The incoming CEO of RSM, Brian Becker, shares his thoughts on the challenges and opportunities facing the accounting profession, and where he's taking his firm in particular.

Leaders from the Top 20 Firm talk about how its entrepreneurial, innovative culture drove it from humble beginnings to its current position as one of the most highly regarded in the profession. Current and past CEOs Matt Armanino and Andy Armanino, and the executive director emeritus of the Armanino Foundation, Mary Tressel share some of the elements of the firm's "secret sauce," as detailed in their recent book, "Empowered."

Rhonda Clark, executive director of the Association for Accounting Marketing, and Christine Nelson, lead communications consultant of Ingenuity Marketing, lay out how firms should be structuring their marketing functions throughout their life cycle.

Ericka Racca, director of audit professional services at CPA.com, and Karl Busch, senior director of product management at the AICPA, describe the capabilities of the upcoming Dynamic Audit Solution.

Joe Woodard of Woodard Events lays out the potential size of the market for deeper client accounting/advisory services and bookkeeping – and what firms need to do make the most of it.

Client accounting services has been hugely successful as a service offering, but CPA.com president and CEO Erik Asgeirsson and vice president of growth and professional services Kalil Merhib say firms need to evolve toward the next stage: client advisory services.

Sue Coffey, CEO of public accounting at the AICPA, shares the latest trends and newest developments in this fast-changing corner of the profession, and looks ahead to what's next.

Twyla Verhelst, the leader of the FreshBooks Accounting Partner Program talks about how firms can leverage new technologies to improve their client experience.

AICPA vice president of small firm interests Carl Peterson dives into the details of finding an exit plan for smaller practices, which can be even more fraught and complex than for larger firms.

CFOs and corporate accountants face a future full of challenges and opportunities, according to Tom Hood, the executive vice president of business growth and engagement at the AICPA.