Welcome to the latest episode of the Wrist Check Podcast! Join us as we delve into a captivating conversation with Adam Pating, a seasoned marketing and branding professional with a remarkable portfolio including stints with industry giants such as Jay Z at Ace Of Spades, IWC Watches, and currently Jacob & Co. Dive in as we explore the ever-evolving landscape of the luxury marketplace. Discover how brands can leverage cultural relevance to forge connections with new communities and utilize renowned ambassadors to foster authenticity. Tune in now for an insightful discussion on the intersection of luxury, culture, branding and watches!