37signals’ co-founders Jason Fried and David Heinemeier Hansson explore the many benefits of having full control over their business. They talk about the importance of taking measured profits and running an efficient operation, which allows freedom to create without constraints. This approach gives them room for trial and error and plenty of flexibility for expanded opportunities.

Key Takeaways:

• 00:41 - The launch of Writebook confirmed 37signals' achievement of optionality
• 03:19 - Ideas and decisions don’t have to be perfect when a company is run efficiently
• 09:26 - 37signals history with buyout offers
• 11:22 - When it was tempting to consider venture capital offers
• 18:03 - Finding fulfillment in doing what you love rather than creating solely for profit

Links and Resources:

“Achieving Optionality” HEY World post by Jason Fried 

Books by 37signals

Sign up for a 30-day free trial at Basecamp.com

HEY World | HEY

The REWORK podcast

The Rework Podcast on YouTube

The 37signals Dev Blog

37signals on YouTube

@37signals on X