Ad Age Marketer's Brief

After recently acquiring Radisson, the hotelier is integrating its marketing and technology

CMO Michelle Peterson talks about how marketing has helped grow the 22-year-old brand and what's ahead

Andrea Fairchild, SVP of global sponsorship strategy, discusses a title sponsorship with Red Bull and how sports partnerships are changing

Creative Director Kelly Warkentien talks about being more cost effective and flexible

The Weather Company CMO Randi Stipes discusses how the owner of Weather Channel app is providing data to clients to help them adjust marketing based on the weather, as climate change changes patterns. Plus, she previews new app functionality that goes beyond basic weather forecasts.

Dr. Squatch had a Super Bowl ad three years ago, and while it's never been back has tripled sales since then. Head of brand marketing John Ludeke talks about why thumb wrestling tournaments, odd sounding scents and sports marketing work.

New CMO breaks down his priorities and offers Super Bowl advice

Founders Allison Luvera and Lauren De Niro Pipher on how savvy branding techniques can make a product seem more luxurious and the unique strategy Juliet is using to enter physical retailers as it transitions away from being 100% DTC.

CMO Fara Howard talks about the role of TikTok and AI for GoDaddy

Ad Age's E.J. Schultz and Adrianne Pasquarelli discuss Ad Age's annual ranking of the brands that excelled during the year, including three companies, one sports league and one person.