Ad Age Marketer's Brief

Under its first CMO, the brand is trying to engage new consumers and still drive loyalty with older fans

Under its first CMO, the brand is trying to engage new consumers and still drive loyalty with older fans

Joahne Carter, commercial leader of oral care at Kenvue, marketer of Listerine, talks about why the brand addressed the lack of Black professionals in dentistry.

The streamer's CMO Nicole Parlapiano is focused on building the platform's brand while competitors go for content trailers and sizzles.

Recess Founder and CEO Ben Witte discusses how the brand has tackled its recent product and retail expansion strategy

TBA Group CEO Guy Horner on the Las Vegas Grand Prix and how brands can connect to new fans across America.

The retailer has revamped its loyalty program and added more digital offerings following its Adore Me acquisition

After last year's meltdowns, the carrier is investing in technology and communications

Gary Osifchin, chief marketing officer and general manager of U.S. hygiene for Reckitt, talks about how he juggles performance marketing and brand building, won top honors for inclusive advertising for Lysol and Air Wick, and revamped his media team to reflect the growing role of retail media and e-commerce.

CMO Tim Ellis discusses influencers, social media and showing a more 'playful' side of the league