Verse Talks

Adam Levine: exploring the Toledo Museum of Art, cultural accessibility, platform sustainability, and why Artie is leaving the space


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00:48 - Welcome Adam Levine 

01:15 - What sets the Toledo Museum of Art apart 

05:22 - Ensuring the community has access to culture 

07:20 - The benefit of private funding 

10:10 - TMA's digital program 

13:25 - The history and founding principles of the museum 

21:20 - An emphasis on craft, skill and aesthetic quality 

27:10 - Artist studios, manufacturing and industrial process 

31:20 - Infinite Images: The Art of Algorithms 

33:40 - The Digital Artist-in-Residence Program and community onboarding 

43:23 - A focus on innovation and strategy 

46:10 - Adam's path to NFTs 

49:45 - Repeat visitation as a key performance metric 

54:40 - "Integrating art into people's lives" 

56:25 - Expanding the audience for digital art 

01:03:16 - Verse roundtable 

01:07:10 - Cultural accessibility, funding and profitability 

01:16:55 - Why Artie is exiting the space 

01:24:25 - Release cadence 

01:30:57 - The difficulty of finding sustainability as a platform 

01:37:20 - A maturation of the space 

01:41:30 - The potential for a reshaping of consensus around the blue chips 

01:44:55 - Harm van den Dorpel 

01:49:23 - Verse rundown 

01:50:25 - Artist highlights 

01:51:50 - Debriefing on Terence Broad 

Toledo Museum of Art: https://x.com/toledomuseum

noper: https://x.com/bagdelete 

Kevin McCoy: https://x.com/mccoyspace 

Jennifer McCoy: https://x.com/jennmccoyspace

  

   


  

 

   

 

 

   


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Verse TalksBy Verse

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