In this vAuto podcast episode, host Lance Helgeson and Brian Finkelmeyer, senior director of new car solutions for vAuto, discuss how dealers can thrive in a new car market where retail demand currently outpaces inventory supply, and the race to the bottom is now a race to inventory. Brian offers best practices for dealers to ensure they understand their best-selling models, colors, equipment and trim combinations, and to proactively address slower-moving inventory that can restrict a dealer’s ability to order and stock the best-selling vehicles. Brian also shares a look ahead at how the lessons dealers and factories learned during the pandemic will shape the new vehicle market through the end of 2020 and into 2021.