AdExchanger

The customer data platform (CDP) market might be crowded, but savvy brands are to sifting through the category to fit their specific needs, says Cory Munchbach, chief operating officer at CDP BlueConic.

The pandemic tossed a curveball to the out-of-home advertising industry. Ad revenue plummeted. But “spending is definitely back,” says Anna Bager, president and CEO of the Out of Home Advertising Association of America. “It’s a rebound.”

Comscore has been capitalizing on Nielsen’s recent missteps – and taking the opportunity to throw shade at traditional panel-based measurement. Samples “don’t work well when you have a problem maintaining them,” says CEO Bill Livek.

VideoAmp is having a moment. (Nielsen is not.) “Winners and losers are emerging,” says VideoAmp CEO and Founder Ross McCray on this week’s episode. VideoAmp recently secured $275 million in financing as it angles to enter the “winner” category.

Online advertising and privacy aren’t mutually exclusive – as long as the former is transparent and permission-based and the latter isn’t completely ignored, says Mozilla’s CMO, Lindsey “Shep” Shepard, on this week’s episode.

Measurement is “the elephant in the room” for the podcast market, according to Elli Dimitroulakos, head of automation in the Americas at Acast. With podcast advertising projected to break $2 billion in spend by 2023 it’s time, she says, for the rise of new tech to cut down on the fragmentation of podcast supply and distribution.

Overly restrictive keyword blocklists are still a big problem for publishers, according to Scott Gatz, CEO and founder of LGBTQ publisher Q.Digital, which experiences this issue acutely as a voice for the LGBTQ community. Niche publishers are often penalized for inoffensive words that commonly appear in their content. It’s time for advertisers to ask themselves what words they’re reflexively blocking – and why.

Change is the law of life – especially for a global chief transformation officer. As the newly appointed change leader at WPP agency Wavemaker, Kathryn Spaeth is bringing her experience from the consulting world to bear in agency land.

Nielsen’s been through the wringer recently with the loss of its MRC seal and alternative measurement companies surging forth to take advantage of its stumble. But CEO David Kenny is confident that the ad industry needs a base standard for TV measurement and that Nielsen has what it takes to keep its spot.

As the brand new president and COO of marketing trade org MMA Global, Lou Paskalis is on a mission to “save marketing from itself.” Here’s what the former top media executive at Bank of America has on his agenda. No punches will be pulled.