Every founder knows before you launch, you have to build an MVP. They also know that to build an MVP, you should do customer discovery. But few understand how to properly do customer discovery. 

Before startup mode, there's research mode. And most founders don't do it right. Failure to do so is why most founders end up solving fake problems. If you want to avoid the fake problem trap, you need to spend a lot more time than you might think on research and customer discovery. 

Before launching the product, Adrian spoke to hundreds of paralegals. He hosted in-person focus groups in multiple cities. It was critical to his success and it's how he learned exactly what the problems were and exactly what to build.

If you want to learn how he did it, check out the episode.

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