SME Interviewed Reid Coe, President of COE Press Equipment at FABTECH in November 2019. This podcast explores Advanced High Strength Steels and the impact on Coil Processing Equipment. Advanced High Strength Steels are certainly making an impact in the auto industry, and we learn about the challenges they pose to processing equipment. The podcast covers the purpose of coil feed equipment in the pressroom, why advanced strength steels are more difficult to handle, and some of the design changes that COE implemented to process AHSS?