In recent years, more and more Chinese Internet users, especially young consumers, are willing to pay for music content, and they believe what they have paid are worth the value. Major Chinese online music platforms have ramped up efforts to sell services with paid memberships and offer online live performances during the pandemic period. They are very committed to bringing rich content to Chinese users by introducing exciting global music and incubating independent musicians. In addition, with the arrival of the 5G era, music consumption scenarios for users will be more diversified as memberships, paid albums, songs and live streaming are becoming the main forms of payment. According to Statista, a German online data portal, China is a fertile market with about 750 million digital music users as of 2019. However, it won't be easy to continuously increase music payments, which require online platforms to own enough high-quality copyrights.

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