Financial Advisor Marketing Podcast

Advisors: Ignore These People


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There are certain people, who are not in your market and would never become your client, who try to offer you advice about your marketing and your overall business.

It's important you ignore these people and don't take their feedback seriously. The reason?

It's like a steakhouse owner taking advice from a broke vegetarian.

The trouble is, their feedback might feel like a good idea. It might make you feel like you're being responsible and open-minded.

But that is the trap.

That's why, in today's episode, I'm giving you permission to completely ignore these people and their dangerous advice.

Listen now.

Show highlights include:

  • The destructive "steakhouse owner listening to broke vegetarian" trap that too many entrepreneurial advisors accidentally slip into (1:07)
  • How setting strict and rigid boundaries around your business actually protects your wealth (and why thinking it'll eat your profits is short-sighted) (6:18)
  • Why you should actually want people, particularly non-clients, to get offended by your marketing (11:13)
  • The "Post Physique" technique for never being tricked into taking random feedback seriously (12:25)
  • 3 harsh realities about people offering you unsolicited advice that will forever protect you from taking it to heart (16:02)

Since you listen to this podcast, I want to give you a gift:

If you subscribe to the Inner Circle Newsletter, I'll send you a collection of seven "objection busting" and copyright free emails, personally written by me, that you can use right away to begin getting more clients. Sign up here: https://TheAdvisorCoach.com/Coaching. Then, let me know you subscribed, and I will reply back with a link where you can download them for free.

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Financial Advisor Marketing PodcastBy James Pollard

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