Affiliate Nerd Out

We're thrilled to introduce you to Igor Kaifetz, an Amazon best-selling author of List Building Lifestyle, whose journey from destitution to financial stability is as inspiring as it is enlightening. Guided by the teachings of Robert Kiyosaki's Rich Dad Poor Dad, Igor has carved a path that circumvents the traditional 9-5 grind and instead, embraces the world of affiliate marketing. He exposes us to his early-life experiences of poverty and how they fueled his relentless pursuit of financial freedom. 

Ever wondered how you could start a business with minimal upfront costs? Igor takes us on a deep dive into the realm of affiliate marketing - a business avenue he chose due to his risk-averse nature. He shares his tactics for selecting markets and brands, and his penchant for saturated markets primed for success. Igor further enriches the conversation with his insights on joint ventures, emphasizing the importance of trust in creating successful partnerships. 

Tying it all together, Igor highlights the importance of 'email farming' as a pillar of long-term success. He shares his personal experiences with self-deprecation, and how he overcame these challenges to thrive in his chosen field. As an industry veteran, he warns of the pitfalls of partnering with the wrong people, and shares his tactic of 'ethical bribery' to protect his reputation. This episode is a goldmine of insights for anyone intrigued by the world of affiliate marketing, joint ventures, or email marketing. Tune in and let Igor guide you towards a lifestyle change!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Are you curious about the world of affiliate marketing? This episode will take you on an enlightening journey with Mike Carney, a seasoned recruiter in the industry. His wealth of experience since 1997 gives him a unique perspective on the ever-evolving roles and key players of this dynamic marketing arena. We dissect the differences between an affiliate manager and a performance marketing manager and navigate the types of companies that employ these roles.

As we unravel the intricacies of affiliate marketing, the conversation takes an interesting turn towards the rising trend of remote work in the industry. Hear our thoughts on how remote positions can broaden the talent horizons for employers and learn about the compromises between in-house and remote positions. We weigh in on how geographical location influences pay scales and share insights on leveraging trade shows for networking opportunities if fully remote work isn’t your cup of tea.

Job seekers, this one’s for you! We delve into strategies to boost your employability, right from acing interviews to crafting an impactful resume. Discover what employers truly seek – a track record of success and profound understanding of the competitive landscape. Get tips on making your resume simple yet achievement-oriented and learn how to position yourself as the solution that employers need. The importance of a well-maintained LinkedIn profile, navigating the delicate balance between being an in-house employee and an entrepreneur, and the value of honesty in the digital realm - we cover it all. So sit back, tune in, and let Mike and I guide you through the whirlwind world of affiliate marketing and recruitment.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Have you ever wondered how Affiliate Marketing and the Amazon ecosystem can harmoniously coexist? Stephanie Robbins, CEO of Robbins Interactive and a seasoned veteran in Affiliate Marketing, joins us to shed light on this intriguing intersection. Stephanie shares her remarkable journey from her humble beginnings 15 years ago to becoming an influential figure in the industry, and how her company Robbins Interactive is helping neglected affiliate programs to shine.

In our riveting discourse, Stephanie demystifies the recent modifications Amazon has effected on its API, revealing how brands now have more command over commissions and how Amazon is wooing sellers onto certain platforms. We also tackle the thorny issue of recruiting challenges, exploring the benefits of partnering with LaVonta for an alternative affiliate program. The conversation then takes an exciting turn as we bring Shopify Collabs into the spotlight, discussing its potential for recruiting smaller influencers and the possible implications for startups.

In the final stretch of our conversation, we delve deeper into the world of affiliate marketing, pondering the advantages and risks of providing customers with both a traditional affiliate program and a link to Amazon. We also juxtapose two prominent players in the affiliate game - Creator Connection and Refersion - weighing their strengths and weaknesses. Wrapping up, we provide a treasure trove of resources for those eager to launch an affiliate program or tap into Amazon's API. Tune in for an enlightening chat with Stephanie that brims with industry insights and expert advice.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Want to know how much your business should be spending on acquiring a customer? This episode will enlighten you with insights from our special guest, Tyler Ryan. As a former NASA data analyst and current CEO of LTV Numbers, Tyler shares his expertise on the concept of Lifetime Value (LTV) and its profound impact on online businesses. His clientele spans from SaaS space to companies offering digital products including workout programs, coaching programs, supplements, and online courses.

Discover the secrets of maximizing your LTV and creating an effective customer journey. Our conversation revolves around how to set clear expectations for customers that reinforce their purchase decisions. We share best practices on product usage, customer support, and how to make customers recognize the benefits they are experiencing. This in turn creates a strong relationship with your customers and keeps them loyal to your brand.

Lastly, we dive into the exciting sphere of increasing customer value and scaling affiliate programs. Tyler explains an innovative loop method to shoot up the customer lifetime value and maximize spending on customer acquisition. He also highlights the importance of creating a logical link between products and offers, making your customers more receptive to your offerings. Tune in to discover how your customers can become evangelists for your brand and unveil the hidden ROI of the customer journey. This episode is your guide to unlocking the full potential of your customer base!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Are you feeling overwhelmed by the avalanche of affiliate applications? Are you struggling to connect with potential publishers? 

Prepare to conquer these challenges in our latest episode where we explore the grit and gristle of affiliate marketing. We share practical strategies on how to be personable during phone calls, the art of transitioning from cold emails to enlightening potential publishers about your product, and keeping up with high-volume, low-quality affiliate applications. 

We'll also delve into the often overlooked but crucial aspect of publisher education and activation. 

And there's more! Next week we're rolling out the red carpet for influencer marketing maestros, Olivia and Joey. This dynamic duo will shed light on the intersection of influencer marketing and affiliate marketing, revealing their secret recipe to success. Prepare to be enlightened, entertained, and educated as they spill the beans on their tried-and-tested strategies. 

So buckle up, and join us for a thrilling journey into the world of affiliate marketing!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Have you ever wondered how affiliate marketing can work in synergy with PR to create shopping moments for consumers? Prepare to be enlightened as we sit down with Joey Asselson, Director of Growth at Team Bespoke. Joey's expertise in digital partnership marketing for emerging and startup brands shines through as he details how his firm goes beyond the traditional affiliate approach.

We venture into a deep exploration of the trending CPC (cost per click) and EPC (earnings per click) models in affiliate marketing. Revealing how these models are upturning the industry, Joey provides valuable insights on their role in opening up new opportunities for partners, increasing commission rates, and offering a safety net for content partners to promote brands without the fear of not being the last click in an attribution window. 

But our discussion doesn’t stop there. We delve into the fascinating intersection of PR and affiliate marketing, discussing the crucial role of PR moments in creating shopping moments and how to repurpose content effectively to resonate with consumers. From dealing with the challenges of gaining editorial coverage to preparing for the holiday content, Joey offers a wealth of practical tips and expert advice that you won’t want to miss. Tune in for this episode packed with insightful discussions and get ready to take your affiliate marketing game to the next level.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Unleash the potential of the influencer economy with our special guest, Olivia Savage from impact.com. A seasoned professional in the marketing world, Olivia will walk us through the evolution of this vibrant industry where influencers are not just endorsing brands but becoming partners in their growth journey. She'll unveil the cutting-edge features of impact.com's latest product that brings together affiliate marketing and partnership tech into a cohesive solution, offering unprecedented access to tracking technology and a comprehensive tool kit. 

Strap in for an insightful exploration of the challenges that both brands and creators encounter in their quest for impactful collaborations. Together with Olivia, we'll dissect impact.com's novel program curated specifically for time-sensitive campaigns, examining intricate components such as Spark Ads with TikTok and time frame specific analytics. We'll also delve into the undeniable benefits of a unified platform for affiliate and creator campaigns, highlighting automated deal negotiations and versatile scalability for different merchant sizes.

But that's not all! We'll also scrutinize the profound value of a two-sided marketplace in influencer marketing and how impact.com is simplifying the process for brands and creators alike. From connecting the right people to easing payment and tax procedures, we'll leave no stone unturned. Tune in to discover how Olivia navigates brand partnerships, transforms potential stumbling blocks into opportunities, and keeps her creativity alive in this dynamic industry.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Ever wondered how to navigate the labyrinth of affiliate marketing? Do you want to be in sync with the latest strategies and affiliate program structures? 

Tune into our latest episode where we've got the low-down from Bob Sparkins, an affiliate virtuoso and veteran from Lead Pages. Bob provides a comprehensive guide to the world of affiliates, discussing the commission structure at Lead Pages, and why they've chosen a lifetime value proposition.

This episode goes beyond the surface as Bob delves into his journey of transitioning Lead Pages from one affiliate platform to another. It wasn't all smooth sailing, and he shares the hurdles he faced and the lessons learned. Bob emphasizes the importance of communication during such transitions, and his insights are gold dust for anyone in the affiliate marketing world. 

Ever thought about what makes an efficient affiliate marketing strategy? 

Bob's got the answer! 

With his experience in managing affiliate partners, he highlights how combining tasks and focusing on top affiliates can lead to successful outcomes. As we wrap up, Bob leaves us with his proven tips and a glimpse into the future of Lead Pages. 

This episode is a must-listen for anyone keen on understanding the nitty-gritty of affiliate marketing.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Ready to unravel the intricacies of e-commerce SEO and affiliate management? As your hosts, Dustin House and Brandon Pierce, we're diving headfirst into the Nerdatorium to get nerdy about everything from balancing work and play to building meaningful relationships with e-commerce clients. Engage with us as we navigate the winding path of when to request a backlink or affiliate relationship, with valuable insights on SERP and affiliate bridging from our companion in this enlightening journey, Bradley.

Ever wondered about the pros and cons of using a major network versus a private platform for your affiliate program? Get ready to dissect the benefits of credibility, extensive publisher pool and easy payment processing that major networks provide, but be prepared for the drawbacks - added fees, lack of customization, and tricky deep links. Compare this with the cost savings and customization opportunities provided by private platforms, as we discuss the pros and cons, laying them bare to help you make an informed decision.

Embark on an enlightening conversation about the knowledge quadrant and the essential nature of continuous learning. Join us as we ponder upon defining passion, the skills necessary for excelling in your field, and the importance of a knowledge quadrant in guiding personal and professional development. Hear our thoughts on the dangers of becoming stuck in the third quadrant and why a "slap in the face" might just be the push you need. We'll wrap things up by exploring the opportunities at Dustin House, highlighting the importance of networking, and discussing the benefits of either a major network or private platform for an affiliate program. Master the balancing act between work and play with insights from Brandon's life as an SEO and affiliate nerd.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Join us on a captivating journey into the world of affiliate marketing with industry veteran Rick Magennis, the force behind Bearcat Media. Rick's insights are rooted in years of experience, borne from a career change after a layoff, and his hard-won wisdom will surely serve as a beacon for those navigating the industry's waters. We delve into his personal life, discussing the delicate balance between a demanding work schedule and family commitments. His philosophy on family first is not merely a mantra but a lifestyle that has played a significant role in shaping his business approach.

The second part of our conversation reveals the story behind Bearcat Media's unique name and its focus on the outdoor Firearm space. Rick walks us through his work on link building for camping, hiking, fishing, firearm accessories, and tactical gear. His account of trust-building within this conservative market is nothing short of inspiring, especially when he unveils the surprising revelation about his content producing partner's lifestyle. 

The final leg of our conversation revolves around the strategies for recruiting new affiliates and staying organized. Rick's experience with virtual assistants offers a wealth of knowledge for anyone considering this route. We compare notes on Affiliate Summit East and West, discussing the emergence of PI live as a viable alternative. We also talk about Rakuten's Deal Maker and CJU. Rick ends by sharing invaluable advice for newcomers to the industry based on his experience with reaching out to new affiliates. Don't miss out on this insightful discussion, rife with practical tips, inspiration, and real-life experiences!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com