Affiliate Nerd Out

Join us on a captivating journey as we explore the exciting world of affiliate marketing with our esteemed guest, Mike Currey, the Affiliate Manager at Quince. Fresh from the music industry, Mike brings a unique perspective to affiliate marketing, helping Quince blaze a trail with their affordable luxury products. This episode promises a fascinating look behind the curtain of the affiliate industry and a fresh take on the opportunities it presents.

Mike Currey offers a treasure trove of insights into the inner workings of affiliate marketing, gathered from setting up affiliate programs for big names like T-Mobile and Blue Now. Discover how he employs category-based commission structures, AI, and Adobe Experience Manager to enhance the customer experience and drive sales. There's a world of knowledge to be uncovered from Mike's experiences, whether you're a seasoned affiliate marketer yourself or just dipping your toes into this evolving industry.

But that's not all! Mike also delves into the intricacies of team building and influencer marketing. Learn from his experiences of building an entire platform using Impact and Aspire IQ, and how he successfully leveraged influencers for T-Mobile. Listen to his candid sharing of the challenges faced while working with affiliates and the strategies his team employed to achieve placement with top-tier publications. This episode is indeed a goldmine of valuable insights and strategies in the realm of affiliate marketing. So, buckle up and prepare to be enlightened!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Technology wizard Dave Zaron joins us on this episode to reveal the intriguing origin story of his e-commerce business and how word-of-mouth marketing propelled it towards success. Sit back and uncover the captivating journey behind his tech company, Zaronology. From leveraging the power of video editing to overcoming the challenges of finding the right product-market fit, Dave's tale is a testament to perseverance and innovative thinking.

Dive deep into the world of tech as Dave recounts his adventures in the 2012 election, his collaborations with black hat networks, and his experiences with online retail and tech debt. Get an insider's glimpse into his work with household names like Mr. Beast and Mark Grober. But we're not just here for the stories - Dave also offers some invaluable advice on navigating tracking, implementation, and attribution in the realm of online marketing.

Finally, we venture into the practical side of things. Discover the power of cross-selling and how it can significantly increase your average order value. With Dave's strategies for upselling and order bumping, you'll be well-equipped to maximize your business's potential. Whether you're a tech junkie, an entrepreneur or just intrigued by the intersection of tech and marketing, there's a wealth of knowledge waiting for you in this episode. It's time to learn, grow, and unleash the power of technology!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

What happens when you gather a digital consulting expert, a die-hard Mets fan, and a fidget tool aficionado all wrapped into one? You get Adam Weiss, CEO and owner of Weiss Digital Consulting, as our intriguing guest, leading us on an inspiring journey through the labyrinth of affiliate marketing. With his two-decade experience, Adam weaves a vivid picture of the affiliate landscape, guiding us through the maze from his early industry days to his current consulting role. Strap in as we journey through the intricacies of the landscape, exploring its diverse terrain and learning how to monetize publisher sites.

Brace yourself as we break down the complexities of the affiliate space in the company of our affiliate savant, Dustin. As we map out the affiliate space, we discover how coaching and consulting can serve as your GPS, accelerating your on-ramp into this industry. We delve into how the affiliate landscape shifts and morphs, dependent on the business life cycle, and explore how a sub-affiliate network might just be your secret weapon. Plus, we'll reveal why building one-on-one relationships with merchants could be your key to unlocking affiliate success.

In the climactic final segment, we turn our gaze to the future, exploring how Artificial Intelligence (AI) stands to revolutionize affiliate marketing networks. Find out how AI can sharpen your affiliate acumen, helping you zero-in on the ideal partners and optimize your programs. We highlight strategies to improve operational efficiency, enhance margins, and provide the ideal pitch to brands and publishers. Stay tuned till the very end as we unveil our next exciting guest and discuss more opportunities in the affiliate domain. Don't miss out on this insightful journey into the heart of affiliate marketing!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Ever wondered how an affiliate marketer thinks? Listen to our fascinating discussion with industry expert, Chuck Hamrick. With over 20 years of experience in the field, Chuck generously shares his journey, from his beginnings in printing engineering services to his major triumphs as an affiliate marketer. Expect candid revelations of his early mistakes and noteworthy experiences like learning and networking on the affiliate forum, ABest Web.

Prepare to pick up a wealth of strategies in the second part of the chat. Chuck emphasizes the need to view situations from an affiliate's perspective, understand their challenges, and maintain empathy. He throws light on a range of topics such as the value of affiliates, confronting chargebacks, and collaborating with influencers. If you've been struggling with handling product criticism, Chuck’s unique approach to managing negative feedback will come as a revelation. 

As we wind up our chat, Chuck offers a peek into his stint of running an agency. He reflects on the invaluable lessons this venture taught him, including a deep understanding of his strengths and weaknesses. We also explore the potential role of AI in affiliate marketing, from task automation to conducting extensive research projects. Chuck highlights the importance of networking and shares his own experiences of using AI tools and platforms like LinkedIn for outreach. Whether you’re a seasoned marketer or just setting foot in the field, this conversation offers insights and real-life experiences that will keep you hooked!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Imagine the business-boosting potential if you could decode the jargon-filled world of affiliate marketing and small business growth, and make the most of Q4 opportunities - wouldn't you become unstoppable? Join us for an enlightening conversation with Kristen Evans, the savvy brain behind Spark Partnerships, and Nick Marchese, the free agent who is shaking up the market with his invaluable insights. 

We kick off with a playful debate on the phrase 'at the end of the day', and whether it's become a hackneyed cliché. Moving on, we shed light on the magic of acronyms and the persuasive power of social proof in business. And how can we forget Q4? We highlight critical practices that can skyrocket your brand awareness, and boldly question our obsession with KPIs. We also share a good laugh over the popular saying, 'proof is in the pudding', and unravel its true essence.

As we breeze through the episode, we dive into the importance of prepping for Q4 and touch upon the long-term effects of discontinuing a program, urging you to audit your technicals regularly. We also explore how your brand can boost its LTV using exclusive codes and by studying customer behavior. Rounding up, we chat about the ups and downs of being a free agent, the significance of summertime relaxation, and the imperative of building a recognizable brand. By the end of this episode, you'll be equipped to optimize revenue while prepping for Q4 and beyond. So tune in, and prepare to level up your business game!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Ever wondered how to bridge the gap between brands and publishers in the affiliate industry? Our guest, Todd Weitzman, CEO and owner of Pubrecruiter.com, offers a fascinating solution. In this episode, Todd shares the intriguing journey of creating Pubrecruiter.com, a networking hub that revolutionizes publisher recruitment by connecting the right people. This free platform is not only reshaping the industry, but also providing efficient and cost-effective growth pathways.

Todd further unveils the intricacies of affiliate recruitment and partnership management. He emphasizes the agility required to stay relevant in an industry that's constantly evolving. Ponder the significance of continuous recruitment and relationship building in the affiliate network, and how these dynamics align to current marketing trends. Todd's insights into performance over influencer-based affiliates, and the importance of transparency in affiliate marketing, are pure gold.

In the spirit of keeping an open mind, Todd also discusses the need to explore new opportunities, both for personal growth and brand development. He shares his unique perspective on the game-changing benefits of performance-based affiliates and payouts to publishers. So, gear up for an exciting conversation that brings clarity to the world of affiliate marketing, publisher recruitment, and partnership management. Take away actionable insights from Todd Wiseman's experiences and ideas - these are not to be missed!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Ever wondered why Affiliate Summit programs hit top 10 during peak seasons, or why wedding vendors land on the top 20 during wedding season? Join us as we unlock these mysteries and more with Adam Riemer, a seasoned digital marketing strategist who's navigated the choppy waters of affiliate marketing and SEO. With a journey that began from HTML, transitioned through full-time affiliate work, and culminated in running his own agency, Adam's insights are a treasure trove for every listener.

In this tell-all conversation, Adam decodes the intricacies of affiliate program management, highlighting how data and analytics play pivotal roles in decision-making. He also stresses the significance of owning our mistakes and putting forth solutions - a key attribute of effective leadership. From working with crafting clients to content publishers, the challenges he's faced and the experiences he's accumulated make for some truly enlightening conversation.

Bringing the focus on the future, we touch upon the role of AI in the realm of content creation. While AI can be a helpful aid in idea generation and rewriting, Adam cautions against too much reliance on it for research or factual writing. We also get a glimpse into Adam's commitment to continuous learning and staying updated with industry trends. So whether you're a budding affiliate marketer, a seasoned professional, or simply curious about this world, this episode promises profound insights and practical wisdom from an industry veteran. Join us in this exploration of the fascinating world of affiliate!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

In the dynamic world of affiliate marketing, some people truly stand out. One such person is Mandy Panar, Director of Accounts at PerformCB. With over a decade of experience, Mandy shares her journey, from her roots in the agency world to the private sector and back, while offering an insider look at PerformCB, a blend of Clickbooth and Ignite OPM. Gain an understanding of how PerformCB, a leading sub affiliate network, effectively manages three tiers of clients while continually evolving in the industry.

Would you like to know the secret to a healthy affiliate program? Mandy Panar and I take you through the intricacies of conversion partners and how they can drive up to four times ROAS. Equipped with this knowledge, you could optimize your partnerships and reinvest your savings into top tier content for greater awareness. We’ll also delve into the labyrinth of multi-touch and first-click attribution models, discussing their pros and cons, and how to make them work best for you in the affiliate space.

Leadership - it's what sets some organizations apart from the rest. In our rich conversation, Mandy shares why PerformCB's leadership team was pivotal in her decision to join the company. She also gives us a glimpse into her unique leadership style, which was shaped by past experiences and solid examples. Hear about the high regard PerformCB has for everyone's opinion and how it shapes their company culture. Plus, we'll shed light on Influencercom, a new platform from Impact that could potentially diversify your performance channel. Join us for an episode filled with deep insights, industry secrets, and practical tips.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Want to crack the code on PPC advertising? We've got you covered. Join us as we sit down with Eric Nagel, VP of IT at IMWave, who shares his wealth of knowledge on the subject. He throws light on how IWave is helping businesses that are new to PPC or struggling with its complexities, on a commission basis. The mantra is simple - focus on profitable keywords and reduce non-converting traffic, creating a win-win for everyone involved. 

As we dig deeper, we dive into a technical discussion about Google's Algorithm, PPC vs SEO, and the significance of automation. Eric imparts valuable insights on campaign tracking and optimization using tools like APIs and Zapier, and emphasizes understanding user intent. But the conversation doesn't stop there. We venture into the world of chatbots, their potential in programming and content creation, but also the need for caution due to their occasionally inaccurate nature. From affiliate marketing trends to the impact of AI, and future industry predictions, this episode is a goldmine of information. Prepare to step into the future of marketing!

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com

Discover Powerful SMB Affiliate Solutions with Admitad Rise | Boost Your Business Growth! 🚀📈

Explore top-notch Affiliate Programs and Online Marketing Strategies for Small Businesses. Learn how Admitad Rise can revolutionize your Digital Advertising, drive Revenue Generation, and elevate your Brand with strategic Ad Campaigns and lucrative Brand Partnerships. Unleash the potential of Performance Marketing, E-commerce, and Lead Generation to target your audience effectively. Watch real Success Stories, maximize Affiliate Commissions, and master Partner Marketing to boost Sales and Conversion Rates. Gain invaluable Affiliate Insights and harness the potential of Affiliate Platforms for unparalleled business success.

Alfie: https://dustinhowes.com/alfie and use code DUSTIN30 for 30% off your first month

Go to https://dustinhowes.com/alfie to set up your account with a 30-day money-back guarantee 

For more tips on how to scale your affiliate program, check out https://performancemarketingmanager.com