Keep Optimising

Affiliates: Structuring the Perfect Affiliate Offers with Thomas McMahon, ClickBank


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Thomas McMahon is all about successful Affiliate Marketing – having spent eight years helping grow affiliate platform ClickBank – both on the publisher (affiliate) side and the merchant (advertiser) side. AND he’s also the co-host of ClickBank’s own “Affiliated” podcast.

In this episode, we discuss:

  • The importance of a targeted and evergreen affiliate offer
  • How paying commissions promptly positively affects your program and why reserves are key for handling refunds
  • What competitive commission rates can mean for your business and your affiliates

Dive in:

[02:54] Thomas’ affiliate marketing journey.

[06:30] Getting your affiliate offer right.

[11:59] Focusing on targeted, high-converting affiliate marketing campaigns.

[14:49] Send affiliates to targeted landing pages designed to convert.

[17:37] Go evergreen on your offers.

[19:04] How speed of payment can affect your affiliate program.

[22:33] Affiliate success depends on business model, conversions.

[26:06] Listen to hear Thomas’ Insider Tips!

Find our notes here: https://keepopt.com/189

Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor



****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
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Keep OptimisingBy Chloe Thomas

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