Keep Optimising

Affiliates: Structuring the Perfect Affiliate Offers with Thomas McMahon, ClickBank


Listen Later

Thomas McMahon is all about successful Affiliate Marketing – having spent eight years helping grow affiliate platform ClickBank – both on the publisher (affiliate) side and the merchant (advertiser) side. AND he’s also the co-host of ClickBank’s own “Affiliated” podcast.

In this episode, we discuss:

  • The importance of a targeted and evergreen affiliate offer
  • How paying commissions promptly positively affects your program and why reserves are key for handling refunds
  • What competitive commission rates can mean for your business and your affiliates

Dive in:

[02:54] Thomas’ affiliate marketing journey.

[06:30] Getting your affiliate offer right.

[11:59] Focusing on targeted, high-converting affiliate marketing campaigns.

[14:49] Send affiliates to targeted landing pages designed to convert.

[17:37] Go evergreen on your offers.

[19:04] How speed of payment can affect your affiliate program.

[22:33] Affiliate success depends on business model, conversions.

[26:06] Listen to hear Thomas’ Insider Tips!

Find our notes here: https://keepopt.com/189

Download Genie Goals Free Guide to Affiliates here >>> https://keepopt.com/geniegoals

****

Get all the links and resources we mention & join our email list at https://keepopt.com

Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.

Interested in being a Sponsor? go here: https://keepopt.com/sponsor



****
Get all the links and resources we mention & join our email list at https://keepopt.com
Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify.
Interested in being a Sponsor? go here: https://keepopt.com/sponsor

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy
...more
View all episodesView all episodes
Download on the App Store

Keep OptimisingBy Chloe Thomas

  • 5
  • 5
  • 5
  • 5
  • 5

5

18 ratings


More shows like Keep Optimising

View all
The GaryVee Audio Experience by Gary Vaynerchuk

The GaryVee Audio Experience

16,833 Listeners

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,438 Listeners

Perpetual Traffic by Tier 11

Perpetual Traffic

758 Listeners

Shopify Masters by Shopify

Shopify Masters

379 Listeners

Disruptors by Rob Moore

Disruptors

123 Listeners

eCommerce MasterPlan by Chloë Thomas

eCommerce MasterPlan

64 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,883 Listeners

Business Wars by Wondery

Business Wars

12,873 Listeners

Ecommerce: The Hammersley Brothers Ecommerce Podcast by The Hammersley Brothers

Ecommerce: The Hammersley Brothers Ecommerce Podcast

2 Listeners

The Ecommerce Roadmap by Susan Bradley: E-commerce Expert

The Ecommerce Roadmap

212 Listeners

The Rest Is Politics by Goalhanger

The Rest Is Politics

3,074 Listeners

The News Agents by Global

The News Agents

1,066 Listeners

Inside Google Ads with Jyll Saskin Gales by Jyll Saskin Gales

Inside Google Ads with Jyll Saskin Gales

6 Listeners

eCommerce Explored by Chloe Thomas

eCommerce Explored

0 Listeners