AI this. GEO that.

Most of it is noise.

In this episode, Ian and I break down what actually matters heading into 2026 — based on what really happened in 2025 across real brands, real numbers, and real P&Ls.

No hype. No crystal balls. Just patterns we’re already seeing.

We cover:

If you’re still relying on:

2026 is going to hurt.

If you do know your numbers?

🎧 Listen now and reset how you’re thinking about the year ahead.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

This episode kicks off 2026 with a bang — we’re looking back at the bold predictions we made for 2025… and checking which ones held up.

Was it the comeback year we thought it would be?

Mark and Ian break down:

If you’re planning your next 12 months, this is your starting line.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

This episode is Offer #5 in our 5 Offers Series: Reactivation — the last offer in the stack, and the most misunderstood.

Reactivation should never be your growth strategy.

But done properly? It’s free revenue sitting on your doorstep.

In this episode, Mark and Ian reveal:

If you’ve ever wondered whether reactivation is worth it — or if your business is doing it the wrong way — this episode answers everything.

📉 Think reactivation will fix bad retention?

Start here.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

This episode is Offer #4 in our 5 Offers Series: The Peak Season Offer, and it’s the one that can take your ecommerce business from “doing okay” to absolutely flying.

Every brand gets a sales spike in peak season. But most leave thousands on the table by running the wrong offer or just doing what they did last year.

In this episode, Mark and Ian reveal:

📉Still blasting 20% off codes with a countdown timer?

📈Want to turn your peak season into your highest ROAS moment?

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

This is Offer #3 in our 5 Offers series — and it’s the offer that quietly decides whether your business becomes a scalable brand… or stays stuck buying customers forever.

You’ve nailed the first sale. Maybe you’ve got the second. But unless you’re intentionally architecting repeat purchase behavior, you’re losing margin, losing momentum, and relying way too heavily on Meta and Google to stay alive.

In this episode, Mark and Ian unpack:

📉 Still depending on discount codes and random email blasts?

Listen to this and your entire view of retention will change — permanently.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

This is Offer #2 in our 5 Offers series – and it's the one that quietly kills most ecommerce growth.

You’ve got the first sale. Great. But if you're not locking in the second sale quickly, you're bleeding profit and your ad model won’t scale.

In this episode, Mark and Ian break down:

📉 Still sending out 10% codes without thinking?

Then this is the episode.

🎁 Get the workshop replays + number sheet here → hammersleybrothers.com

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

This episode is the start of a new series: the 5 Offers every ecommerce brand needs to scale properly.

We're kicking off with the most important one — and the one most brands get wrong:

👉 The Recruitment Offer — the thing that gets someone to buy from you for the very first time.

If your offer is just “10% off your first order,” and you’re wondering why your ROAS is falling off a cliff… this is for you.

Inside, we break down:

This episode is all about removing friction, getting the sale, and setting up a second one.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

In this episode, Mark and Ian dive deep into the five essential offers that every eCommerce business needs to scale — and why most businesses get them wrong.

🔑 Key takeaways:

■ Recruitment Offer: How to attract your first customers and set up a winning acquisition strategy

The importance of customer segmentation and why it’s often misunderstood

🎯 Ready to optimize your eCommerce offers and scale? Tune in and don’t miss the next episode, where we go deep into Recruitment Offers.

👨‍🏫 Join our community for more: HammersleyBrothers.com

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

This is the fifth ecommerce business type in our series — and it’s often the most misunderstood.

In this episode, Mark and Ian unpack the Seasonal Specialist model — where 80%+ of revenue happens in just 6–8 weeks. Whether you sell Christmas hampers, school shoes, winter clothing, or Valentine’s gifts, this episode shows you:

🔍 What you’ll learn:

• Why trying to "smooth the troughs" is a waste of time

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

Continuing our exploration of the 5 types of ecommerce businesses.

This week, we dive into type 4, the 'Needs Driven Supplier'.

Watch this if your business is reliant on google ads and sells a product that people only want when they need it.

It's a good one with a lot of good case studies, so I hope you enjoy it.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/