This week on the Hammersley Brothers eCommerce Podcast, we continue our series on the stages of ecommerce growth.

After covering the 0 to 100K stage last week, this episode focuses on the next major step: growing from 100K to 500K per year.

This is where many ecommerce businesses start to feel like they have something real. But it is also the stage where founders often make the mistakes that stop them from scaling.

In this episode, we break down:

 • Why 100K to 500K is the danger zone for ecommerce brands

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/apply-now/

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book

This week on the Hammersley Brothers eCommerce Podcast, we start a new series breaking down the key revenue stages every eCommerce business goes through.

In this episode, we focus on the 0 to 100k revenue per year stage, the point where most eCommerce businesses begin, and where many get stuck.

We explain why the strategy that gets you from 0 to 100k is completely different from the strategy needed at later stages, and why most founders overcomplicate things far too early.

In this episode:

 • Why most eCommerce brands never get past the first 100k

 • Why does nobody care about your “brand” as much as you do at this stage?

 • Why trying to make everything perfect can stop you from making sales

 • How to choose a clear, addressable market

 • Why your margins, CAC, and basic numbers matter from day one

 • Why revenue means nothing without profit

 • Why doing Meta, Google, TikTok, SEO, Pinterest, affiliates, and Amazon all at once is usually a mistake

 • Why can too many products and SKUs create chaos before you are ready

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book

Most eCommerce advice fails because it's aimed at the wrong stage of business growth.

What works for a $10M brand can be completely irrelevant for a business doing $100K. In this episode, Mark and Ian break down the different stages of eCommerce growth and explain why knowing what to focus on next is one of the biggest advantages you can have as a founder.

In this episode:

• Why most founders focus on the wrong things at the wrong time

If you've ever felt overwhelmed by conflicting eCommerce advice, this episode will help you understand exactly where to focus next.

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book

This week on the Hammersley Brothers eCommerce Podcast, we reveal the real conversations happening inside fast-growing eCommerce brands.

After speaking with our coaches and reviewing dozens of businesses, we break down the common themes that keep appearing in companies scaling from 7 figures to 8 figures and beyond.

In this episode:

 • Most eCommerce brands think they have a marketing problem. Actually, they have a numbers problem

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book

This week on the Hammersley Brothers Ecommerce Podcast, we dive into one of the most overlooked parts of scaling an ecommerce business properly: stock forecasting.

If you’ve ever struggled with stock, cashflow, forecasting, or scaling profitably, this episode will completely change how you think about ecommerce growth.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book

This week on the Hammersley Brothers Ecommerce Podcast, we talk about the mindset traps that stop ecommerce founders from scaling and what actually separates the brands that break through from the ones that stay stuck.

Inspired by a conversation with one of our Level 1 members, we unpack what it really feels like when you're at the beginning of your ecommerce journey, looking up at bigger brands and wondering if you can actually build something massive yourself.

In this episode, we discuss:

If you’ve ever felt overwhelmed, distracted, or unsure whether your ecommerce brand can truly scale, this episode will help you focus on what actually matters.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book

This week on the Hammersley Brothers eCommerce Podcast, we’re tackling a topic we haven’t covered before — but one that can have a massive impact on the growth of your business:

In eCommerce, the wrong hire doesn’t just cost you money. It can slow momentum, create bad energy in the business, pull you out of sync with the market, and in some cases, set you back for years.

In this episode, we talk through:

Whether you’re hiring internally, working with freelancers, or choosing an agency, this episode will help you avoid one of the biggest mistakes eCommerce brands make.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book

This week on the podcast, we’re breaking down one of the biggest reasons ecommerce brands struggle to scale with ads.

It’s not always a traffic problem.

It’s usually a revenue per visitor problem.

Most store owners focus on traffic or conversion rate, but revenue per visitor is the metric that really drives ROAS, profitability, and growth.

In this episode:

What revenue per visitor actually means

How it directly impacts your ROAS and ad performance

Why is the conversion rate alone is misleading

The relationship between AOV, conversion rate, and revenue per visitor

Why your ads might not be the real problem

The easiest lever to improve revenue per visitor quickly

Real examples of how improving this metric changes everything

Why most ecommerce stores are under-optimised

Fix this one number, and your entire store performs differently.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book

Buying an ecommerce business can look straightforward on the surface.

In this podcast episode, Mark and Ian break down the biggest mistakes people make when buying an ecommerce business, the red flags that are easy to miss, and what you should actually be looking at before you hand over any money.

Because if you get this wrong, you’re not buying an opportunity. You’re buying a pile of problems.

Why the stated profit is often not the real profit

The hidden costs that only show up once you take over

How supplier risk can destroy your margins overnight

Why are there no repeat customers? It is a massive warning sign

The difference between having customers and just having orders

How to tell whether a business is under-optimised or just weak

Why margin and lifetime customer value matter far more than top-line revenue

What actually creates a moat in ecommerce

Why reselling other people’s products is often riskier than it looks

The danger of trend-driven and fad products

How stock, lead times, and cash flow quietly kill ecommerce businesses

The key questions you should be asking before you buy

In our latest podcast episode, we unpack five distinct areas that ecommerce brands should focus on right now.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

2. Grab a copy of our book - https://gohigh.hammersleybrothers.com/get-the-book