Your Meta and Google ads worked… until they didn’t. In this episode, Mark and Ian Hammersley unpack the real reasons your ads hit a ceiling—and what to change to scale again without burning cash. You’ll learn:

•Includes proven scaling tactics from $10M+ ecommerce brands.

•Watch before you increase your ad spend again.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

In this episode, Mark and Ian Hammersley break down the most dangerous ecommerce metrics that could be quietly destroying your profitability. From inflated conversion rates to misleading ROAS numbers, this is a no-BS look at what matters in scaling a profitable ecommerce business. Learn why agencies may be incentivized to keep you small, how Google and Meta mislead on attribution, and what numbers actually drive sustainable growth.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

Most ecommerce brands fail because the product was never right to begin with.

In this episode, Mark and Ian answer two of the most critical questions for any founder launching or pivoting a product:

You’ll learn the validation shortcuts, early signals, and mindset shifts that can save you thousands (and months of wasted time).

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

Can small ecommerce brands really compete with the big players? Should you go wholesale? And what actually drives more profit?

In this Q&A episode, Mark and Ian answer three powerful listener questions that every growing brand will eventually face:

What advantage do we have as small business owners to compete with big-budget brands on ads?

What’s the biggest trap when taking on wholesale as a channel?

How do you maximise overall profit across the business?

If you’re at the stage where you’re scaling up, exploring new channels, or just trying to stay profitable in a noisy market — this one’s packed with strategy, examples, and hard-earned lessons.

🎯 Bonus: Get the free ecommerce number sheet and training workshop at hammersleybrothers.com

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

In this Q&A episode, we tackle three questions that could make or break your ecommerce growth:

Should you build a brand you're passionate about — or go where the gap is?

What should you do if you're bleeding money every day?

What are the biggest mistakes founders make when trying to scale?

This one’s about cutting through the noise. No theory — just honest answers from the trenches.

📉 If you’re stuck in the early grind...

🎓 Grab the free numbers sheet and strategy workshop at HammersleyBrothers.com.

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

In this episode, Mark and Ian answer three real questions from ecommerce founders — no fluff, just clear thinking and practical advice:

1. Why stick to one channel until it’s maxed out?,

2. What should you do when you’ve got too much stock to shift?,

3. How would we build a large email list before launch?,

🎯 If you're building or scaling a DTC brand, this one’s for you.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

Scaling your ecommerce brand? Don’t guess. In this listeners questions episode, we answer.

💬 "How much should I spend on ads?"

We break down the answer for both beginners and scaling brands — and explain why chasing high ROAS might actually be slowing you down.

💬 "Who should I hire first when I want to scale beyond myself?"

💬 "Should I use a .com or a local domain?"

If you’re already at $300k+ and gunning for $10M, this episode could save you a year of wasted time and wrong hires.

🔔 Hit play to unlock clarity on your next moves.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

Profit Velocity. It’s the missing metric in most ecommerce businesses — and the one that unlocks real, scalable growth.

In this episode, Mark and Ian unpack:

•Why spending more can actually reduce your risk,

📈 If you're serious about building a 7- or 8-figure brand, this episode gives you the mental model and tools to grow smarter.

💡 Includes live walkthroughs from their ecommerce number sheet, retention strategies, and practical tweaks you can make today.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

Most ecommerce brands are getting email wrong — and it’s costing them a fortune.

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1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

What makes an ecommerce website truly work — and why do some brands dominate while others flop?

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/