Continuing our exploration of the 5 types of ecommerce businesses.

This week, we dive into type 4, the 'Needs Driven Supplier'.

Watch this if your business is reliant on google ads and sells a product that people only want when they need it.

It's a good one with a lot of good case studies, so I hope you enjoy it.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

You’ve got sales. You’ve got a brand. But your bank account says otherwise.

In this episode, Mark and Ian break down the Volume Retailer — the third ecommerce business type — and explain why most owners of $2M–$10M brands never get paid unless they fix one critical thing:

🧠 Profit Velocity.

Inside:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

Most ecommerce advice doesn’t apply to high-ticket stores — because they follow completely different rules.

In this episode, Mark and Ian break down the second of the 5 ecommerce business types: The High-Ticket One-Timer — and how it totally changes your strategy.

Whether you’re selling sofas, tiles, custom bikes, or industrial equipment, you’ll learn:,

•Why your ads aren’t converting (and why ROAS looks broken),

 If you’ve ever thought “Why isn’t this working?” — this episode will give you the diagnosis and strategy reset you need.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

Most ecommerce playbooks fail because they treat compounders like ordinary brands. A Compounding Brand grows by turning first-time buyers into loyalists fast—and letting that flywheel do the heavy lifting.

In this episode, Mark and Ian unpack the Compounder model: how it scales, how to measure it, and how to avoid killing momentum with volume-retailer tactics.

🔍 What you’ll learn:

The 5 ecommerce archetypes—then a deep dive on the Compounder

Why Compounders outscale others: repeat velocity + LTV flywheel

The only two numbers that matter: Recruitment ROAS and Second-Sale Speed

Real playbooks behind brands compounding to $10M, $20M, and $60M+

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

We are back! New podcast episode. Here's what we covered:

Most ecommerce brands copy strategies that were never meant for them — and that’s why they stay stuck.If you’re tired of:

Wasting time on “growth hacks” that don’t grow anything

Being busy but not profitable

Copying strategies that work for others but fail for you

…this episode will help you stop guessing and start scaling

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

Your Meta and Google ads worked… until they didn’t. In this episode, Mark and Ian Hammersley unpack the real reasons your ads hit a ceiling—and what to change to scale again without burning cash. You’ll learn:

•Includes proven scaling tactics from $10M+ ecommerce brands.

•Watch before you increase your ad spend again.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

In this episode, Mark and Ian Hammersley break down the most dangerous ecommerce metrics that could be quietly destroying your profitability. From inflated conversion rates to misleading ROAS numbers, this is a no-BS look at what matters in scaling a profitable ecommerce business. Learn why agencies may be incentivized to keep you small, how Google and Meta mislead on attribution, and what numbers actually drive sustainable growth.

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

Most ecommerce brands fail because the product was never right to begin with.

In this episode, Mark and Ian answer two of the most critical questions for any founder launching or pivoting a product:

You’ll learn the validation shortcuts, early signals, and mindset shifts that can save you thousands (and months of wasted time).

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

Can small ecommerce brands really compete with the big players? Should you go wholesale? And what actually drives more profit?

In this Q&A episode, Mark and Ian answer three powerful listener questions that every growing brand will eventually face:

What advantage do we have as small business owners to compete with big-budget brands on ads?

What’s the biggest trap when taking on wholesale as a channel?

How do you maximise overall profit across the business?

If you’re at the stage where you’re scaling up, exploring new channels, or just trying to stay profitable in a noisy market — this one’s packed with strategy, examples, and hard-earned lessons.

🎯 Bonus: Get the free ecommerce number sheet and training workshop at hammersleybrothers.com

P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/

2. Grab a copy of our book - https://book.hammersleybrothers.com/

In this Q&A episode, we tackle three questions that could make or break your ecommerce growth:

Should you build a brand you're passionate about — or go where the gap is?

What should you do if you're bleeding money every day?

What are the biggest mistakes founders make when trying to scale?

This one’s about cutting through the noise. No theory — just honest answers from the trenches.

📉 If you’re stuck in the early grind...

🎓 Grab the free numbers sheet and strategy workshop at HammersleyBrothers.com.

1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleys.co.uk/scheduleuk-ant/