Ecommerce: The Hammersley Brothers Ecommerce Podcast

Ecommerce: Your Landing Pages Are Killing Your Ads

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Part 2 of our 5-part series on the question everyone asks: why your ads aren’t working.

Most people blame Meta, Google, or their agency. But if your landing page doesn’t do the job, your ads never had a chance.

In this episode, we break down:

  • Why do we always start with landing pages, not a full site rebuild?
  • The fastest way to find what’s actually broken is to use the top landing pages.
  • Why product pages on mobile are usually the real battleground
  • The Busy Restaurant Test and why it decides whether people bounce in seconds
  • How to reduce bounce rate and make it feel easy to buy
  • Why pop-ups can wreck first impressions if you block the product
  • How big brands choreograph the entire first visit on purpose
  • The conversion rate and AOV tradeoff that unlocks scale
  • Why Shopify gimmicks often lower conversion instead of raising it
  • If your ROAS is sliding, and you keep tweaking ads, this is your reset. Fix what happens after the click, and the ads suddenly look “better” without changing them.

    • Next episode: your ads are boring.


     

    P.S. Whenever you’re ready... here are 3 ways Ian and I can help you grow your ecommerce business:

     

     

    1. Talk to us. Book a call with us and let's talk about accelerating your growth - https://go.hammersleybrothers.com/scheduleuk-ant

     

    2. Grab a copy of our book - https://book.hammersleybrothers.com/


    3. Join the Ultimate Guide To Ecommerce Facebook group and connect with e-commerce owners who are scaling too - https://www.facebook.com/groups/924567391291786

    ...more
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    Ecommerce: The Hammersley Brothers Ecommerce PodcastBy The Hammersley Brothers
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